Table 1.

Constructs and associated items for food truck business analysis

Construct/ related studiesItemConstruct/related studiesItem
Customer convenience (CC)(Gopi and Samat, 2020; Shin et al., 2019; Yoon and Chung, 2017; Koay et al., 2023)CC1: Proximity to public transportation stops or hubs for accessibilityLocation selection (LSel)(Shaikh et al., 2021; Truong, 2019)LSel1: Foot Traffic and Customer Flow
CC2: Evaluating the availability of parking spaces for customers’ vehiclesLSel2: Proximity to Residential Areas
CC3: Assessing the walkability of the surrounding area for pedestrian trafficLSel3: Proximity to Commercial Districts
CC4: Considering the presence of nearby convenience stores or supermarketsLSel4: Parking and Accessibility: Adequate parking spaces for customers and easy access to the food truck
CC5: Availability of mobile ordering or delivery services for customer convenienceLSel5: Nearness to Tourist Attractions or Landmarks
Food truck performance (FT)(Bhatt, 2023; Saleh, 2023)FT1: Growing in popularity and diversity of cuisineLSel6: Visibility and Signage: Choose a location that offers good visibility to attract passersby
FT2: Increased competition and innovationLSel7: Safety and Security: Ensure the chosen location is safe for both customers and employees
FT3: Boosting tourism and attracting international audiencesLSel8: Infrastructure and Utilities: Access to utilities like water and electricity is crucial
FT4: Technology Integration: increase in the use of mobile apps for ordering, payment and tracking food truck locationsLSel9: Local Regulations and Permits: Be aware of local zoning laws, permits and restrictions
FT5: Adopting sustainable practices, such as using eco-friendly packaging and sourcing local ingredients LSel10: Competition: Analyze the level of competition in the area
FT6: Rate your overall business success: Based on your opinion, how would you rate the success of your food-truck business? LSel11: Costs: Analyze the costs associated with the location, such as rent, utilities and any additional fees
Cultural infrastructure (inf)(Bublitz et al., 2019; Malasan, 2017; Newman and Burnett, 2013; Wan and Chan, 2013; Combs, 2022; Tiches, 2023)Inf1: Age and income levels of the local population LSel12: Nearby Businesses and Events: Consider nearby businesses, events, or attractions that can attract potential customers
Inf2: Cultural and culinary preferences of the residentsGovernment support (GS)(Petersen, 2014; Wallace, 2021; Jeong et al., 2021; Abdou et al., 2023; Alfiero et al., 2017; Sobaihi, 2020)GS1: Low crime rates and a safe neighborhood
Inf3: Residential density and proximity to workplacesGS2: Well-lit areas and surveillance systems
Inf4: Tourist and expatriate presence in the areaGS3: The presence of security personnel or nearby police stations
Inf5: Local demand for specific types of cuisineGS4: Measures to prevent theft or vandalism of the food truck
Location suitability (lsui)(Bopche and Neware, 2020; Sadler, 2016; Lu, 2022)LSui1: The demographic profile and preferences of the local populationGS5: Compliance with health and safety regulations
LSui2: The proximity to nearby residential areas or housing complexes  
LSui3: Assessing the purchasing power and spending habits of the target audience  
LSui4: Considering the potential for attracting tourists or visitors to the location  
Source: Table by authors

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