Table 2 Correlation matrix between...

Table 2

Correlation matrix between construct pairs

Constructs	BA	BI	PQ	BS	BLOV
BA	1
BI	0.583^**	1
PQ	0.533^**	0.677^**	1
BS	0.549^**	0.675^**	0.741^**	1
BLOV	0.571^**	0.706^**	0.676^**	0.797^**	1

Note(s): BA denotes brand awareness; BI = brand image; PQ = perceived quality; BS = brand satisfaction; BLOV = brand love

Source(s): Author’s own creation

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