Table 2 Factor loadings, AVE and CR...

Table 2

Factor loadings, AVE and CR

Construct	Items	Factor loadings	AVE	CR
Attitude	AT1	0.879	0.732	0.886
	AT2	0.913
	AT3	0.752
Subjective norms	SN1	0.897	0.720	0.837
	SN2	0.797
Perceived behavioral control	PBC1	0.914	0.821	0.901
	PBC2	0.898
Social media	SM1	0.857	0.692	0.900
	SM2	0.850
	SM3	0.820
	SM4	0.799
Environmental self-identity	ESI1	0.823	0.747	0.898
	ESI2	0.852
	ESI3	0.915
Purchase intention (green apparel)	GP1	0.881	0.743	0.720
	GP2	0.801
	GP4	0.901

Construct	Items	Factor loadings	AVE	CR
Attitude	AT1	0.879	0.732	0.886
	AT2	0.913
	AT3	0.752
Subjective norms	SN1	0.897	0.720	0.837
	SN2	0.797
Perceived behavioral control	PBC1	0.914	0.821	0.901
	PBC2	0.898
Social media	SM1	0.857	0.692	0.900
	SM2	0.850
	SM3	0.820
	SM4	0.799
Environmental self-identity	ESI1	0.823	0.747	0.898
	ESI2	0.852
	ESI3	0.915
Purchase intention (green apparel)	GP1	0.881	0.743	0.720
	GP2	0.801
	GP4	0.901

Note(s):

SM = social media, ATT = attitude, SN = subjective norms, PBC = perceived behavioral control, GPI = purchase intention (green apparel), ESI = environmental self-identity

Source(s): Authors’ own creation

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