Table 3 Correlation and HTMT ATT ESI GPI...

Table 3

Correlation and HTMT

	ATT	ESI	GPI	PBC	SM	SN
Attitude	0.850
ESI	0.459	0.864
GPI	0.200	0.164	0.862
PBC	0.167	0.231	0.287	0.906
SM	0.168	0.178	0.241	0.331	0.832
SN	0.181	0.241	0.359	0.803	0.255	0.849
HTMT ratio
ATT
ESI	0.577
GPI	0.220	0.200
PBC	0.201	0.287	0.348
SM	0.183	0.206	0.279	0.400
SN	0.245	0.328	0.479	0.379	0.345

	ATT	ESI	GPI	PBC	SM	SN
Attitude	0.850
ESI	0.459	0.864
GPI	0.200	0.164	0.862
PBC	0.167	0.231	0.287	0.906
SM	0.168	0.178	0.241	0.331	0.832
SN	0.181	0.241	0.359	0.803	0.255	0.849
HTMT ratio
ATT
ESI	0.577
GPI	0.220	0.200
PBC	0.201	0.287	0.348
SM	0.183	0.206	0.279	0.400
SN	0.245	0.328	0.479	0.379	0.345

Note(s):

SM = social media, ATT = attitude, SN = subjective norms, PBC = perceived behavioral control, GPI = purchase intention (green apparel), ESI = environmental self-identity

Source(s): Authors’ own creation

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