Table 4 Hypothesis Relation Beta T...

Table 4

Hypothesis

Relation	Beta	T-value	p-Value	Status
SM → ATT	0.158	2.583	0.010	Accepted
SM → SN	0.255	4.160	0.000	Accepted
SM → PBC	0.331	5.809	0.000	Accepted
ATT → GPI	0.161	2.660	0.008	Accepted
SN → GPI	0.332	3.980	0.000	Accepted
PBC → GPI	0.018	0.217	0.828	Rejected
ESI x ATT → GPI	0.168	2.893	0.004	Accepted
ESI x SN → GPI	0.143	1.838	0.066	Rejected
ESI x PBC → GPI	−0.104	1.194	0.233	Rejected

Relation	Beta	T-value	p-Value	Status
SM → ATT	0.158	2.583	0.010	Accepted
SM → SN	0.255	4.160	0.000	Accepted
SM → PBC	0.331	5.809	0.000	Accepted
ATT → GPI	0.161	2.660	0.008	Accepted
SN → GPI	0.332	3.980	0.000	Accepted
PBC → GPI	0.018	0.217	0.828	Rejected
ESI x ATT → GPI	0.168	2.893	0.004	Accepted
ESI x SN → GPI	0.143	1.838	0.066	Rejected
ESI x PBC → GPI	−0.104	1.194	0.233	Rejected

Note(s):

SM = social media, ATT = attitude, SN = subjective norms, PBC = perceived behavioral control, GPI = purchase intention (green apparel), ESI = environmental self-identity

Source(s): Authors’ own creation

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