Data structure for how values shape community-level engagement
| Representative quotations | First-order codes | Second-order codes | Aggregate themes | Related values (From Table 4) |
|---|---|---|---|---|
| “We aim to assist young school going children with homework and other recreation programs in support of surrounding schools” (Case 6 – Business website) “There is a lot that we can add in addressing the social ills in our community – job creation” (P12) |
| Community development | Community advancement refers to activities aimed at the improvement of social, economic and physical conditions through collective efforts while enhancing the ability of community members to take control of their circumstances and make informed decisions |
|
| Community empowerment | |||
| “People love this business because of the mother [the FB founder].” (P4) “People do not know our personal names [next-generation members] but they only think of the positives when they hear the family name.” (`P11) |
| Community’s connectedness to the FB | Community connectedness refers to the strength of relationships, trust and shared identity between the FB and the community, highlighting a sense of belonging, engagement and commitment to the broader community |
|
| Connectedness of FB to the community | |||
| “You must do your work properly and ask yourself whether you will be welcomed in the community. Will they appreciate that you’re working well with them [community]?” (P1) “I value that as a family […] We need to say how are we going to create this world for generations to come and also make a meaningful contribution to the community.” (P12) |
| Observing the community’s cultural system | Culturally mindful engagement refers to contributing to the community while observing its cultural system and respecting its traditions, values and social norms, which fosters sustainable and meaningful development |
|
| Contributing to the community | |||
| “It’s never been about me – It’s the bigger community […] – how does this affect those outside – less fortunate.” (P13) “People who didn’t have the financial means to have a funeral, they would come to him [the founder] and they would plead with him, you know [and say] I’m struggling, I’m not able to pay all this in one time.” (P7) |
| A sense of responsibility towards the community | Community-centred ethos refers to the FB’s need to be accepted and respected through embodying a sense of responsibility towards the community and the practice of listening and showing empathy to community members |
|
| Listening and showing empathy | |||
| “So, try and protect the name of the business all the time. And that is why most of the time I am always on the front line [with other employees].” (P8) “We have built relationships – that’s why with some of our customers they’ve stayed for so long because of the relationships we’ve built. I guess it comes with trust.” (P11) |
| Social status in the community | Family and business’s social standing refers to the perceived status of the owning family and the business, shaped by their reputation and the quality of relationships that they have with stakeholders |
|
| Reputation | |||
| Stakeholder relationship |
| Representative quotations | First-order codes | Second-order codes | Aggregate themes | Related values (From |
|---|---|---|---|---|
| “We aim to assist young school going children with homework and other recreation programs in support of surrounding schools” (Case 6 – Business website) “There is a lot that we can add in addressing the social ills in our community – job creation” (P12) | Support charitable organisations Share resources with the community | Community development | Community advancement refers to activities aimed at the improvement of social, economic and physical conditions through collective efforts while enhancing the ability of community members to take control of their circumstances and make informed decisions | Benevolence Community Fairness Familial sacrifice Partnerships |
Provision of employment opportunities Non-family employees’ children working in the Employing local community members | Community empowerment | |||
| “People love this business because of the mother [the | The community associates itself with the The community loves and appreciates the Respect from the community | Community’s connectedness to the | Community connectedness refers to the strength of relationships, trust and shared identity between the | Community Familism Humanness Reliability Respect |
Putting the community first Involving the community Having a heart for the community Leaders know the local context | Connectedness of | |||
| “You must do your work properly and ask yourself whether you will be welcomed in the community. Will they appreciate that you’re working well with them [community]?” (P1) “I value that as a family […] We need to say how are we going to create this world for generations to come and also make a meaningful contribution to the community.” (P12) | The need to be accepted by the community Respecting community socio-cultural values and beliefs Understanding community values Promoting community traditional foods | Observing the community’s cultural system | Culturally mindful engagement refers to contributing to the community while observing its cultural system and respecting its traditions, values and social norms, which fosters sustainable and meaningful development | Community Humility Respect Spirituality |
Making a meaningful contribution to the community Meeting community expectations Making a difference in people’s lives | Contributing to the community | |||
| “It’s never been about me – It’s the bigger community […] – how does this affect those outside – less fortunate.” (P13) “People who didn’t have the financial means to have a funeral, they would come to him [the founder] and they would plead with him, you know [and say] I’m struggling, I’m not able to pay all this in one time.” (P7) | Understanding community social challenges and needs Ethical and moral responsibility Responsible for the environment Social commitment | A sense of responsibility towards the community | Community-centred ethos refers to the FB’s need to be accepted and respected through embodying a sense of responsibility towards the community and the practice of listening and showing empathy to community members | Benevolence Community Honesty Familial sacrifice |
Helping people without financial means Community pleading with the Listening to community problems Giving the benefit of the doubt | Listening and showing empathy | |||
| “So, try and protect the name of the business all the time. And that is why most of the time I am always on the front line [with other employees].” (P8) “We have built relationships – that’s why with some of our customers they’ve stayed for so long because of the relationships we’ve built. I guess it comes with trust.” (P11) | Perceptions of stakeholders Culture of doing the right thing | Social status in the community | Family and business’s social standing refers to the perceived status of the owning family and the business, shaped by their reputation and the quality of relationships that they have with stakeholders | Business reputation Fairness Professionalism Respect |
Protecting one’s identity Word of mouth from the community Treating community members with respect and dignity | Reputation | |||
Customer relationship management Building loyal relations Stakeholder engagement Customer satisfaction Meeting the needs of stakeholders | Stakeholder relationship |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.