Table 7

Thematic analysis’s findings

ThemeSub-themeDescriptionKey findings
Global sourcing strategySupplier selection criteriaCriteria for choosing suppliers is based on availability, quality, reliability, and costBrewers select suppliers based on ingredient availability, quality, and cost. Some ingredients are only available from specific countries
Quality controlEnsuring products that meet the required standardsChallenges include non-compliant products, requiring strict quality checks. Brewers face significant difficulties in ensuring ingredient quality, often requiring on-site audits and continuous monitoring of suppliers
Cost managementBalancing cost efficiency with maintaining product qualityBrewers prioritize cost-effective sourcing but are willing to pay more for higher-quality ingredients. Suppliers in certain regions may offer competitive pricing, but logistical costs and delays can offset these savings
ChallengesManaging the complexities of international supply chainsDelivery delays and logistical issues impact production schedules, especially for distant sourcing locations. Additionally, the complexity of managing international suppliers with a lack of direct communication combined with bureaucratic issues and the difficulty of assessing the competencies of foreign suppliers presents significant challenges
Perceived psychic distanceCultural differencesImpact of cultural and language differences on business relationshipsCultural and language barriers that affect communication and relationships with suppliers are not among the most influential elements that strengthen the perceived psychic distance
 Regulatory barriersChallenges posed by differing regulations across countriesCustoms regulations, legal differences, and bureaucratic obstacles increase transaction complexity. This is exacerbated in countries with stringent import regulations or rapidly changing policies. Differences in legislative systems contribute to heightened perceptions of psychic distance
 Geographical distanceImpact of physical distance on sourcing and communicationGeographic distance causes logistical delays and affects real-time communication with suppliers. The greater the distance, the more complicated the coordination of shipments, often leading to delays
 Logistic and distribution infrastructuresImpact of differences in logistic and distribution infrastructures on sourcing efficiencyDifferences in logistic and distribution infrastructures between countries significantly contribute to the perception of psychic distance, affecting the ease of supply chain operations
 Market sizeInfluence of market size on the perception of psychic distanceDifferences in market size between countries represent a key variable in the formation of psychic distance, affecting how businesses plan and execute their sourcing strategies
Role of intermediariesFacilitation of transactionsRole in simplifying the sourcing processIntermediaries assist with supplier selection, quality control, and navigating regulatory hurdles. They are particularly valuable in markets with complex regulatory environments or where direct communication is challenging
 Trust buildingEstablishing and maintaining trust between buyers and suppliersLong-term relationships enhance trust, facilitated by intermediaries, which is crucial in high-psychic-distance contexts. Intermediaries play a critical role in bridging trust gaps, especially in high-risk markets
 Logistical supportAssistance with transportation and supply chain challengesIntermediaries help overcome logistical difficulties, ensuring timely delivery of materials. They are essential in coordinating between different logistics providers and managing unexpected disruptions
Challenges in sourcingNon-compliant productsIssues with products not meeting specified standardsNon-compliance leads to production disruptions, requiring robust quality control measures. Non-compliance is a recurring issue, particularly with suppliers from regions with lower regulatory standards
Delivery delaysDelays in receiving materials due to logistical challengesFrequent delays impact production schedules, necessitating contingency planning. Delivery delays are often caused by customs hold-ups, transportation mishaps, or supplier inefficiencies
Supplier relationship problemsIssues with communication and order accuracyMiscommunication and order inaccuracies cause delays and relationship strain. Problems in supplier relationships often stem from cultural misunderstandings, leading to errors in orders and strained partnerships

Source(s): Authors’ own work

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