Results from the confirmatory factor analysis on the employed multi-item constructs
| Construct | Items | Loadings | Cronbach's alpha | AVE |
|---|---|---|---|---|
| Intention to revisit the museum | I will visit the museum again | 0.84 | 0.90 | 0.76 |
| I intend to revisit the museum if I would come to the destination again | 0.92 | |||
| I will visit Disney again even if there are other museums near the destination | 0.84 | |||
| Intention to recommend the museum | I will recommend this museum to friends, family and/or colleagues | 0.95 | 0.95 | 0.86 |
| I will say positive things about this museum | 0.93 | |||
| I am happy to say to others that I have visited this museum | 0.90 |
| Construct | Items | Loadings | Cronbach's alpha | AVE |
|---|---|---|---|---|
| Intention to revisit the museum | I will visit the museum again | 0.84 | ||
| I intend to revisit the museum if I would come to the destination again | 0.92 | |||
| I will visit Disney again even if there are other museums near the destination | 0.84 | |||
| Intention to recommend the museum | I will recommend this museum to friends, family and/or colleagues | 0.95 | ||
| I will say positive things about this museum | 0.93 | |||
| I am happy to say to others that I have visited this museum | 0.90 |
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