Table 4 Main results from the OLS...

Table 4

Main results from the OLS regression model 1

Variable	Unstandardized coefficient	Standard error	Standardized coefficient
Intercept	4.82	0.15
Attendance to an event^*	0.38	0.16	0.14
Brochures and flyers⁺	−0.15	0.07	−0.15
Interactive on-site devices⁺	0.13	0.07	0.13
Newspapers and magazines^***	0.26	0.07	0.29
Staff^*	0.17	0.07	0.18
Website^*	0.14	0.07	0.17

Variable	Unstandardized coefficient	Standard error	Standardized coefficient
Intercept	4.82	0.15
Attendance to an event^*	0.38	0.16	0.14
Brochures and flyers⁺	−0.15	0.07	−0.15
Interactive on-site devices⁺	0.13	0.07	0.13
Newspapers and magazines^***	0.26	0.07	0.29
Staff^*	0.17	0.07	0.18
Website^*	0.14	0.07	0.17

Note(s): Coefficients and standard errors are rounded at the second decimal point. ***<0.001, **<0.01, *<0.05, ⁺<0.10

Source(s): Authors’ own work

Sharing Unavailable