Table 5 Main results from the OLS...

Table 5

Main results from the OLS regression model 2

Variables	Unstandardized coefficients	Standard errors	Standardized coefficients
Intercept	5.60	0.18
Age⁺	0.01	0	0.11
Interactive on-site devices^*	0.09	0.04	0.14
Newspapers and magazines^**	0.11	0.04	0.18
Recall time⁺	0	0	−0.09
Social media^**	0.13	0.04	0.21
Staff^**	0.14	0.04	0.21

Variables	Unstandardized coefficients	Standard errors	Standardized coefficients
Intercept	5.60	0.18
Age⁺	0.01	0	0.11
Interactive on-site devices^*	0.09	0.04	0.14
Newspapers and magazines^**	0.11	0.04	0.18
Recall time⁺	0	0	−0.09
Social media^**	0.13	0.04	0.21
Staff^**	0.14	0.04	0.21

Note(s): Coefficients and standard errors are rounded at the second decimal point. ***<0.001, **<0.01, *<0.05, ⁺<0.10

Source(s): Authors’ own work

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