Table 8 Results from the robustness...

Table 8

Results from the robustness check for the OLS regression model 2

Variables	Unstandardized coefficients	Standard errors	Standardized coefficients
Intercept	5.49	0.17
Age^*	0.01	0	0.11
Brochures and flyers⁺	−0.08	0.05	−0.12
Interactive on-site devices^**	0.13	0.05	0.19
Ln(Factor 2) ⁺	−0.1	0.05	−0.11
Newspapers and magazines^**	0.13	0.04	0.21
Social media^*	0.1	0.05	0.17
Staff^**	0.15	0.05	0.23
Website⁺	0.08	0.05	0.14

Variables	Unstandardized coefficients	Standard errors	Standardized coefficients
Intercept	5.49	0.17
Age^*	0.01	0	0.11
Brochures and flyers⁺	−0.08	0.05	−0.12
Interactive on-site devices^**	0.13	0.05	0.19
Ln(Factor 2) ⁺	−0.1	0.05	−0.11
Newspapers and magazines^**	0.13	0.04	0.21
Social media^*	0.1	0.05	0.17
Staff^**	0.15	0.05	0.23
Website⁺	0.08	0.05	0.14

Note(s): Coefficients and standard errors are rounded at the second decimal point. ***<0.001, **<0.01, *<0.05, ⁺<0.10. Italic highlights touchpoint that were not significant in the main analysis as far as model 2 is concerned. Factor 2 stems from the exploratory factor analysis performed on touchpoint frequency (see Table 5)

Source(s): Authors’ own work

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