Attributes/variables and characteristics of participants in this study
| Variable/attributes | Description/levels | Mean | Range |
|---|---|---|---|
| Safety label | No safety labeled | % chosen: 4.91 | |
| Labeled pesticide and chemical residual free | % chosen: 18.30 | ||
| Labeled free from contamination of harmful microorganisms (E. coli, Coliform) | % chosen: 32.14 | ||
| Labeled pesticide and chemical residual-free and labeled free from contamination of harmful microorganisms (E. coli, Coliform) | % chosen: 44.64 | ||
| Price | Rs. 40 | % chosen: 5 | |
| Rs. 60 | % chosen: 50.45 | ||
| Rs. 100 | % chosen: 44.64 | ||
| Variables (socio-demographic characteristics of participants) | |||
| Education | Undergraduate-level ongoing (undergrad) | 93.3% | |
| Undergraduate-level completed or first-year MS-level (grad) | 6.70% | ||
| Age | Age of participant (youth between 20–26 years) | ||
| Information nudge | (=1 if received 1-page information page) | 0.43 | 0 to 1 |
| Income | Estimated monthly income of the family (Rs.) | 117,522 | 25,000–250,000 |
| High income class | (=1 whether participant’s family belongs to upper middle to high income class (>100,000 Nepali Rupees monthly income) | 29.46% | |
| Value to environment | Participant’s self-rating: value to environmental sustainability and safe production systems (5 highest) | 4.07 | 1 to 5 |
| Awareness on climate | Participant’s self-rating: awareness level on issues of climate change (5 highest) | 4.09 | 1 to 5 |
| Awareness on foodborne illness | Participant’s self-rating: awareness level on health concerns of foodborne illness (5 highest) | 4.26 | 1 to 5 |
| Knowledge on microbial contamination | Agreement/disagreement level: “Fresh produces in the market are free from contaminations if they look clean” (1-slightly agree, 2-slightly disagree, to 5-strongly disagree) | 3.93 | 1 to 5 |
| Number of observations | 896 | ||
| Number of participants | 224 | ||
| Variable/attributes | Description/levels | Mean | Range |
|---|---|---|---|
| Safety label | No safety labeled | % chosen: 4.91 | |
| Labeled pesticide and chemical residual free | % chosen: 18.30 | ||
| Labeled free from contamination of harmful microorganisms ( | % chosen: 32.14 | ||
| Labeled pesticide and chemical residual-free and labeled free from contamination of harmful microorganisms ( | % chosen: 44.64 | ||
| Price | Rs. 40 | % chosen: 5 | |
| Rs. 60 | % chosen: 50.45 | ||
| Rs. 100 | % chosen: 44.64 | ||
| Education | Undergraduate-level ongoing (undergrad) | 93.3% | |
| Undergraduate-level completed or first-year MS-level (grad) | 6.70% | ||
| Age | Age of participant (youth between 20–26 years) | ||
| Information nudge | (=1 if received 1-page information page) | 0.43 | 0 to 1 |
| Income | Estimated monthly income of the family (Rs.) | 117,522 | 25,000–250,000 |
| High income class | (=1 whether participant’s family belongs to upper middle to high income class (>100,000 Nepali Rupees monthly income) | 29.46% | |
| Value to environment | Participant’s self-rating: value to environmental sustainability and safe production systems (5 highest) | 4.07 | 1 to 5 |
| Awareness on climate | Participant’s self-rating: awareness level on issues of climate change (5 highest) | 4.09 | 1 to 5 |
| Awareness on foodborne illness | Participant’s self-rating: awareness level on health concerns of foodborne illness (5 highest) | 4.26 | 1 to 5 |
| Knowledge on microbial contamination | Agreement/disagreement level: “Fresh produces in the market are free from contaminations if they look clean” (1-slightly agree, 2-slightly disagree, to 5-strongly disagree) | 3.93 | 1 to 5 |
| Number of observations | 896 | ||
| Number of participants | 224 | ||
Source(s): Authors’ own creation/work
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