Table 3

Multinomial logit regression on factors influencing the decision on choosing safer fresh produce among youth (choice of packet with no labels (Packet A) used as the base)

VariablesPesticide residual free (packet B)Harmful microbial contamination free (packet C)Both pesticide residual and harmful microbial contamination free (packet D)
(1)(2)(1)(2)(1)(2)
CoefME!CoefME!CoefME!CoefME!CoefME!CoefME!
Information Nudge−0.75−0.10**−3.07−0.09**−0.26−0.02−3.14−0.19**0.070.11**2.110.16
Value to Environment−0.01−0.020.200.01−0.16−0.08**0.19−0.070.370.11**0.680.10**
Awareness level on foodborne illness0.17−0.03*−0.20−0.0130.590.08**−0.030.020.21−0.04*−0.17−0.02
Knowledge level about microbial contamination0.420.02*0.320.02**0.430.03**0.400.05**0.24−0.03**0.060.06
Graduate level education12.30.13**13.90.14**10.9−0.21*12.6−0.16**13.30.66**14.860.68**
Estimated monthly income of the family (log)−0.060.01  −0.12−0.01  −0.10−0.002  
High income class family  −0.89−0.04**  −0.71−0.01*  −0.670.01
highIncomeClassXinfo  1.690.16**  0.560.07  0.68−0.05
microbialKnowXinfo  0.280.01  0.070.05  0.390.06**
foodborneillKnowXinfo  0.220.02  0.630.06**  0.170.06
Wald chi213,47311,589.513,47311,589.513,47311,589.5
(Prob > chi2)(0.0000)(0.0000)(0.0000)(0.0000)(0.0000)(0.0000)
Number of observations896896896896896896

Note(s):!MEs represent average marginal effects dydx predicted for each variable using Delta method and robust standard errors; *indicates significance at 10%, **indicates significance at 5% or higher level

Source(s): Authors’ own creation/work

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