Table 4

Alternative-specific conditional logit and mixed logit models# with attributes- and socio-demographic characteristics (SDC)

Conditional logit modelMixed logit model
VariablesBase: choice 1Alter. choice 2Alter. choice 3Alter. choice 4Alter. choice 2Alter. choice 3Alter. choice 4
Safety label attribute220.32339.56256.53219.54339.83254.32
Price attribute −5.56−11.49−3.648−6.44−11.72−4.56
Information Nudge0.1280.739−2.5991.0351.510−3.637
Other SDCs included
Value to EnvironmentYesYesYesYesYesYes
Aware level on foodborne illnessYesYesYesYesYesYes
Microbial contamination knowledge levelYesYesYesYesYesYes
Income of the family (in log) YesYesYesYesYesYes
Graduate level education YesYesYesYesYesYes
Number of observations 896  
Number of cases 224  

Source(s): Authors’ own creation/work

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