Selected estimates of marginal willingness to pay for safety attributes
| Attributes | Conditional logit model estimates | Mixed logit model estimates |
|---|---|---|
| Pesticide residual free labeled fresh produce | 39.63 | 34.09 |
| Harmful microbial contamination free labeled fresh produce | 29.55 | 29.00 |
| Pesticide residual free and harmful microbial contamination free labeled fresh produce | 70.32 | 55.77 |
| Attributes | Conditional logit model estimates | Mixed logit model estimates |
|---|---|---|
| Pesticide residual free labeled fresh produce | 39.63 | 34.09 |
| Harmful microbial contamination free labeled fresh produce | 29.55 | 29.00 |
| Pesticide residual free and harmful microbial contamination free labeled fresh produce | 70.32 | 55.77 |
Source(s): Authors’ own creation/work
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