Benefits of generative AI adoption by business students
| Sub-themes | Frequency of citation | Sample participant statements |
|---|---|---|
| Time-efficiency and more focused information search | 6 | “AI is good because it simplifies my research. It’s time efficient actually” “It straightforwardly provides the specific information you need without wasting time” “AI can be used as more focused research tool. It’s like when Google was used to find books that relate with your research request” |
| Structuring thoughts | 4 | “It’s helpful especially in regard to structuring our ideas and collecting useful information” |
| Gaining new insights | 11 | “The use of AI offers new perspectives about the topic” |
| Supports learning and understanding of complex information | 9 | “I use AI tools to generate practice questions that help me preparing for the exams. I upload the slide content and ask AI to create these questions” “AI can be good or bad for learning. This depends on the way you use it. If you rely too much on it, you may end up losing your mental capacity to process easy tasks” “You learn from AI tools but this depends on the person” |
| Sub-themes | Frequency of citation | Sample participant statements |
|---|---|---|
| Time-efficiency and more focused information search | 6 | |
| Structuring thoughts | 4 | |
| Gaining new insights | 11 | |
| Supports learning and understanding of complex information | 9 |
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