Typology of current second-hand fashion landscape, built on characteristics of second-hand business models by Yrjölä et al. (2021)
| Marketplaces | Consignment | Branded resale | Thrift stores | |
|---|---|---|---|---|
| Type of offering (product) | Wide range of used goods available, allowing buyers to connect and interact with sellers | Curated selection of used goods presented similarly to a regular shop | Second-hand fashion products of specific brand, sold via the brand's channels | Wide range of cheap products in museum-like shops |
| Nature of exchange | Transfer of ownership from seller to buyer | Transfer of ownership via consignment partner to buyer | Transfer of ownership from seller to brand and then to buyer | Transfer of ownership from donations to sorter to thrift store and then to buyer |
| Nature of interaction | C2C | B2C | B2C | B2C |
| Channels (place) | Offline: physical markets Online: digital platforms, e-commerce websites | Retail stores, digital platforms, e-commerce websites | Retail stores, e-commerce websites | Thrift stores |
| Marketing of offering (promotion) | Performed by the seller and/or the market or platform | Performed by the retailer | Performed by the retailer | Performed by the retailer |
| Marketplaces | Consignment | Branded resale | Thrift stores | |
|---|---|---|---|---|
| Type of offering (product) | Wide range of used goods available, allowing buyers to connect and interact with sellers | Curated selection of used goods presented similarly to a regular shop | Second-hand fashion products of specific brand, sold via the brand's channels | Wide range of cheap products in museum-like shops |
| Nature of exchange | Transfer of ownership from seller to buyer | Transfer of ownership via consignment partner to buyer | Transfer of ownership from seller to brand and then to buyer | Transfer of ownership from donations to sorter to thrift store and then to buyer |
| Nature of interaction | C2C | B2C | B2C | B2C |
| Channels (place) | Offline: physical markets | Retail stores, digital platforms, e-commerce websites | Retail stores, e-commerce websites | Thrift stores |
| Marketing of offering (promotion) | Performed by the seller and/or the market or platform | Performed by the retailer | Performed by the retailer | Performed by the retailer |
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