Table 1

Typology of current second-hand fashion landscape, built on characteristics of second-hand business models by Yrjölä et al. (2021) 

MarketplacesConsignmentBranded resaleThrift stores
Type of offering (product)Wide range of used goods available, allowing buyers to connect and interact with sellersCurated selection of used goods presented similarly to a regular shopSecond-hand fashion products of specific brand, sold via the brand's channelsWide range of cheap products in museum-like shops
Nature of exchangeTransfer of ownership from seller to buyerTransfer of ownership via consignment partner to buyerTransfer of ownership from seller to brand and then to buyerTransfer of ownership from donations to sorter to thrift store and then to buyer
Nature of interactionC2CB2CB2CB2C
Channels (place)Offline: physical markets
Online: digital platforms, e-commerce websites
Retail stores, digital platforms, e-commerce websitesRetail stores, e-commerce websitesThrift stores
Marketing of offering (promotion)Performed by the seller and/or the market or platformPerformed by the retailerPerformed by the retailerPerformed by the retailer
Source(s): Authors’ own work

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