Literature references to second-hand fashion on SHIFT routes and tactics
| SHIFT route | Tactics that second-hand fashion retailers may address in their marketing according to SHIFT | Literature references |
|---|---|---|
| Social influence | Social norms, Social identity, or Social desirability | Machado et al. (2019), McNeill and Venter (2019), Hur (2020), Silva et al. (2021), Siregar et al. (2023), Kim-Vick and Cho (2024) |
| Habit formation | Discontinuity to change habits, Penalties, Making it easy, Implementation intentions, Incentives, Prompts, Feedback | Machado et al. (2019), Styvén and Mariani (2020), Silva et al. (2021) |
| Individual self | Personal norms, Self-concept, Self-consistency, Self-interest, Self-efficacy, Individual differences | Machado et al. (2019), McNeill and Venter (2019), Hur (2020), Aycock et al. (2023), Kim-Vick and Cho (2024) |
| Feelings and Cognition | Negative emotions, Positive emotions, Providing information and learning, Eco-labels, Framing | McNeill and Venter (2019), Silva et al. (2021), Koay et al. (2023), Halicki et al. (2024), Kim-Vick and Cho (2024), Tymoshchuk et al. (2024) |
| Tangibility | Matching temporal focus, Communicate local and proximal impacts, Concrete communications, Encourage the desire for intangibles | Styvén and Mariani (2020), Siregar et al. (2023) |
| SHIFT route | Tactics that second-hand fashion retailers may address in their marketing according to SHIFT | Literature references |
|---|---|---|
| Social influence | Social norms, Social identity, or Social desirability | |
| Habit formation | Discontinuity to change habits, Penalties, Making it easy, Implementation intentions, Incentives, Prompts, Feedback | |
| Individual self | Personal norms, Self-concept, Self-consistency, Self-interest, Self-efficacy, Individual differences | |
| Feelings and Cognition | Negative emotions, Positive emotions, Providing information and learning, Eco-labels, Framing | |
| Tangibility | Matching temporal focus, Communicate local and proximal impacts, Concrete communications, Encourage the desire for intangibles |
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