Table 2

Literature references to second-hand fashion on SHIFT routes and tactics

SHIFT routeTactics that second-hand fashion retailers may address in their marketing according to SHIFTLiterature references
Social influenceSocial norms, Social identity, or Social desirabilityMachado et al. (2019), McNeill and Venter (2019), Hur (2020), Silva et al. (2021), Siregar et al. (2023), Kim-Vick and Cho (2024) 
Habit formationDiscontinuity to change habits, Penalties, Making it easy, Implementation intentions, Incentives, Prompts, FeedbackMachado et al. (2019), Styvén and Mariani (2020), Silva et al. (2021) 
Individual selfPersonal norms, Self-concept, Self-consistency, Self-interest, Self-efficacy, Individual differencesMachado et al. (2019), McNeill and Venter (2019), Hur (2020), Aycock et al. (2023), Kim-Vick and Cho (2024) 
Feelings and CognitionNegative emotions, Positive emotions, Providing information and learning, Eco-labels, FramingMcNeill and Venter (2019), Silva et al. (2021), Koay et al. (2023), Halicki et al. (2024), Kim-Vick and Cho (2024), Tymoshchuk et al. (2024) 
TangibilityMatching temporal focus, Communicate local and proximal impacts, Concrete communications, Encourage the desire for intangiblesStyvén and Mariani (2020), Siregar et al. (2023) 
Source(s): Authors’ own work

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