Characteristics of the second-hand fashion retailer sample
| Respondents | Sales channel | Products | Buyers and sellers | Total interview time | |
|---|---|---|---|---|---|
| Marketplaces | Two online platforms interviewed: one international, the other focused on the Netherlands | Online | Fashion and non-fashion | Both are young women who also purchase fast fashion | 97 min |
| Consignment | Two shops interviewed: one sells second-hand fashion online and offline, the other mixes second-hand fashion with new items | Online and offline | Also new fashion (in addition to second-hand fashion) | Buyers and sellers are often distinct | 65 min |
| Branded resale | Two brands interviewed, both offering their brands' second-hand fashion on separate websites, alongside their primary retail channels | Online | Fashion only | The brand's second-hand fashion offerings attract consumers to its first-hand products too | 83 min |
| Thrift stores | Three chains of charity shops interviewed, all selling donated clothing | Offline only | Also non-fashion | Catering to a diverse demographic with distinct buyers and sellers | 130 min |
| Respondents | Sales channel | Products | Buyers and sellers | Total interview time | |
|---|---|---|---|---|---|
| Marketplaces | Two online platforms interviewed: one international, the other focused on the Netherlands | Online | Fashion and non-fashion | Both are young women who also purchase fast fashion | 97 min |
| Consignment | Two shops interviewed: one sells second-hand fashion online and offline, the other mixes second-hand fashion with new items | Online and offline | Also new fashion (in addition to second-hand fashion) | Buyers and sellers are often distinct | 65 min |
| Branded resale | Two brands interviewed, both offering their brands' second-hand fashion on separate websites, alongside their primary retail channels | Online | Fashion only | The brand's second-hand fashion offerings attract consumers to its first-hand products too | 83 min |
| Thrift stores | Three chains of charity shops interviewed, all selling donated clothing | Offline only | Also non-fashion | Catering to a diverse demographic with distinct buyers and sellers | 130 min |
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