Checklist for interviews with GenZ consumers
| Route | Interview questions |
|---|---|
| Social influence | Regarding second-hand fashion, what according to your friends (or family) are the do's and don'ts? How do these do's and don'ts influence your choices? What kind of image do you (want to) portray to others? |
| Habit formation | How would you describe your clothing purchasing habits? What habits would you like to change? What would help you to change those habits? What would help you to choose second-hand fashion? |
| The individual self | How do you like to see yourself? How have your ideas about fashion evolved over time? What are your ideas regarding the impact of fashion consumption? |
| Feelings and cognition | How would you like to feel regarding purchasing second-hand fashion? What kind of information would help you to choose second-hand fashion? |
| Tangibility | Can you give examples? |
| Route | Interview questions |
|---|---|
| Social influence | Regarding second-hand fashion, what according to your friends (or family) are the do's and don'ts? |
| Habit formation | How would you describe your clothing purchasing habits? |
| The individual self | How do you like to see yourself? |
| Feelings and cognition | How would you like to feel regarding purchasing second-hand fashion? |
| Tangibility | Can you give examples? |
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