Coding framework
| Route | Code definition |
|---|---|
| Social influence | Referring to second-hand fashion as socially appropriate; the positive impression it can make on others; or a sense of identity someone wishes to convey on others |
| Habit formation | Referring to a disruption in the context in which automated fashion purchases arise to facilitate habit change; penalties to discourage fashion purchasing; anything to make it easier to choose second-hand; (how) the purchase is a step towards more second-hand fashion purchases; messages before purchasing occurs to promote second-hand purchasing; specific information about the effect of someone's second-hand fashion purchase; or incentives |
| Individual self | Referring to the moral responsibility to purchase sustainably; how second-hand fashion contributes to a favorable view of the self; how sustainable behavior in other fields translates to second-hand fashion purchasing; benefits for the consumer (e.g. aesthetic, affordability); the belief that choosing second-hand will have sustainable impact; or individual values that support second-hand purchases |
| Feelings and cognition | Referring to stories or experiences that evoke guilt or sadness; stories or experiences that provide hedonistic pleasure/positive affect; information regarding the origins of fashion/its impact; eco-labeling; or describing second-hand fashion alternatively to change the reference point |
| Tangibility | Referring to match the time focus of future impact of second-hand fashion to the presence; aligning consequences of fashion to the context of the consumer; communication in a precise manner about the impact of second-hand fashion; or promoting dematerialization in general |
| Route | Code definition |
|---|---|
| Social influence | Referring to second-hand fashion as socially appropriate; the positive impression it can make on others; or a sense of identity someone wishes to convey on others |
| Habit formation | Referring to a disruption in the context in which automated fashion purchases arise to facilitate habit change; penalties to discourage fashion purchasing; anything to make it easier to choose second-hand; (how) the purchase is a step towards more second-hand fashion purchases; messages before purchasing occurs to promote second-hand purchasing; specific information about the effect of someone's second-hand fashion purchase; or incentives |
| Individual self | Referring to the moral responsibility to purchase sustainably; how second-hand fashion contributes to a favorable view of the self; how sustainable behavior in other fields translates to second-hand fashion purchasing; benefits for the consumer (e.g. aesthetic, affordability); the belief that choosing second-hand will have sustainable impact; or individual values that support second-hand purchases |
| Feelings and cognition | Referring to stories or experiences that evoke guilt or sadness; stories or experiences that provide hedonistic pleasure/positive affect; information regarding the origins of fashion/its impact; eco-labeling; or describing second-hand fashion alternatively to change the reference point |
| Tangibility | Referring to match the time focus of future impact of second-hand fashion to the presence; aligning consequences of fashion to the context of the consumer; communication in a precise manner about the impact of second-hand fashion; or promoting dematerialization in general |
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