Table 2 Profile of brand legitimacy...

Table 2

Profile of brand legitimacy research in “A*” and “A” journals

	Article(s)
Panel A. Most productive “A” and “A” journals for brand legitimacy research (n≥5)*
Journal of Business Research	12
Industrial Marketing Management	8
Journal of Business Ethics	8
Marketing Theory	8
Journal of Marketing	6
Journal of Consumer Research	5
Panel B. Theories for brand legitimacy research in “A” and “A” journals*
Theories used more than twice
Legitimacy theory	55
Institutional theory	27
Theories used twice: Consumer culture theory, Institutional entrepreneurship theory, and Service-dominant logic	6
Theories used once: Actor-network theory, Assemblage theory, Authenticity theory, Discursive legitimation theory, Jakobsonian semiotics, Neo-institutional theory, Network theory, New institutional theory, Organizational identity theory, Practice theory, Resource-based theory, Self-congruity theory, Social impact model, Theory of social influence and power, Stigma theory, Theory of decoupling, Theory of planned behavior, Theory of professionalism, Trust theory, Value co-creation theory, and Whiteness theory	21
Studies using no theories	2
Studies using one theory	46
Studies using two theories	27
Studies using three theories	3
Panel C. Methods for brand legitimacy research in “A” and “A” journals*
Qualitative	40
Quantitative	35
Conceptual	9
Studies using a single method	72
Studies using two methods	6
Panel D. Brand legitimacy (outcome) typology in “A” and “A” journals*
General	22
Moral/normative	18
Cognitive	15
Pragmatic/Instrumental	14
Social	6
External	4
Internal	4
Regulative	4
Relational	4
Cultural	2
Market	2
Political	1
Territorial	1

	Article(s)
Panel A. Most productive “A*” and “A” journals for brand legitimacy research (n≥5)
Journal of Business Research	12
Industrial Marketing Management	8
Journal of Business Ethics	8
Marketing Theory	8
Journal of Marketing	6
Journal of Consumer Research	5
Panel B. Theories for brand legitimacy research in “A*” and “A” journals
Theories used more than twice
Legitimacy theory	55
Institutional theory	27
Theories used twice: Consumer culture theory, Institutional entrepreneurship theory, and Service-dominant logic	6
Theories used once: Actor-network theory, Assemblage theory, Authenticity theory, Discursive legitimation theory, Jakobsonian semiotics, Neo-institutional theory, Network theory, New institutional theory, Organizational identity theory, Practice theory, Resource-based theory, Self-congruity theory, Social impact model, Theory of social influence and power, Stigma theory, Theory of decoupling, Theory of planned behavior, Theory of professionalism, Trust theory, Value co-creation theory, and Whiteness theory	21
Studies using no theories	2
Studies using one theory	46
Studies using two theories	27
Studies using three theories	3
Panel C. Methods for brand legitimacy research in “A*” and “A” journals
Qualitative	40
Quantitative	35
Conceptual	9
Studies using a single method	72
Studies using two methods	6
Panel D. Brand legitimacy (outcome) typology in “A*” and “A” journals
General	22
Moral/normative	18
Cognitive	15
Pragmatic/Instrumental	14
Social	6
External	4
Internal	4
Regulative	4
Relational	4
Cultural	2
Market	2
Political	1
Territorial	1

Source(s): Authors’ own compilation.

[ViewLarge]

Sharing Unavailable