Construct reliability and validity
| Construct | Items | Loadings | α | CR | AVE |
|---|---|---|---|---|---|
| Location | LCN1 | 0.817 | 0.783 | 0.874 | 0.697 |
| LCN 2 | 0.834 | ||||
| LCN 3 | 0.854 | ||||
| Price | PRC1 | 0.849 | 0.872 | 0.912 | 0.723 |
| PRC2 | 0.891 | ||||
| PRC3 | 0.838 | ||||
| PRC4 | 0.821 | ||||
| Product | PRD1 | 0.794 | 0.881 | 0.913 | 0.677 |
| PRD2 | 0.849 | ||||
| PRD3 | 0.775 | ||||
| PRD4 | 0.860 | ||||
| PRD5 | 0.832 | ||||
| Promotion | PRM1 | 0.884 | 0.819 | 0.892 | 0.734 |
| PRM2 | 0.845 | ||||
| PRM3 | 0.841 | ||||
| Revisit intention | RI1 | 0.939 | 0.865 | 0.937 | 0.881 |
| RI2 | 0.919 | ||||
| Social influence | SI1 | 0.927 | 0.835 | 0.924 | 0.858 |
| SI2 | 0.925 | ||||
| Tourist satisfaction | TS1 | 0.837 | 0.790 | 0.874 | 0.698 |
| TS2 | 0.892 | ||||
| TS3 | 0.773 |
| Construct | Items | Loadings | α | CR | AVE |
|---|---|---|---|---|---|
| Location | LCN1 | 0.817 | 0.783 | 0.874 | 0.697 |
| LCN 2 | 0.834 | ||||
| LCN 3 | 0.854 | ||||
| Price | PRC1 | 0.849 | 0.872 | 0.912 | 0.723 |
| PRC2 | 0.891 | ||||
| PRC3 | 0.838 | ||||
| PRC4 | 0.821 | ||||
| Product | PRD1 | 0.794 | 0.881 | 0.913 | 0.677 |
| PRD2 | 0.849 | ||||
| PRD3 | 0.775 | ||||
| PRD4 | 0.860 | ||||
| PRD5 | 0.832 | ||||
| Promotion | PRM1 | 0.884 | 0.819 | 0.892 | 0.734 |
| PRM2 | 0.845 | ||||
| PRM3 | 0.841 | ||||
| Revisit intention | RI1 | 0.939 | 0.865 | 0.937 | 0.881 |
| RI2 | 0.919 | ||||
| Social influence | SI1 | 0.927 | 0.835 | 0.924 | 0.858 |
| SI2 | 0.925 | ||||
| Tourist satisfaction | TS1 | 0.837 | 0.790 | 0.874 | 0.698 |
| TS2 | 0.892 | ||||
| TS3 | 0.773 |
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