Table 3 Discriminant validity... | Emerald Publishing

Table 3

Discriminant validity (Heterotrait-Monotrait ratio)

Construct	1	2	3	4	5	6	7	VIF (<3.0)
1. Location	–							1.814
2. Price	0.698	–						2.968
3. Product	0.705	0.816	–					2.933
4. Promotion	0.744	0.869	0.802	–				2.815
5. Revisit intention	0.587	0.660	0.712	0.693	–			2.556
6. Social influence	0.536	0.734	0.813	0.651	0.790	–		2.155
7. Satisfaction	0.653	0.686	0.696	0.709	0.814	0.769	–

Construct	1	2	3	4	5	6	7	VIF (<3.0)
1. Location	–							1.814
2. Price	0.698	–						2.968
3. Product	0.705	0.816	–					2.933
4. Promotion	0.744	0.869	0.802	–				2.815
5. Revisit intention	0.587	0.660	0.712	0.693	–			2.556
6. Social influence	0.536	0.734	0.813	0.651	0.790	–		2.155
7. Satisfaction	0.653	0.686	0.696	0.709	0.814	0.769	–

Source(s): Developed by authors