Table 4 Hypotheses results Hypothesis... | Emerald Publishing

Table 4

Hypotheses results

Hypothesis path	Beta	T-values	p-values	CI (BC)		Decision
Hypothesis path	Beta	T-values	p-values	5.0%	95.0%	Decision
Direct effect
H1: PRD → TS	0.240	3.562	0.000	0.115	0.337	Supported
H2: PRC → TS	0.184	2.862	0.002	0.077	0.288	Supported
H3: LCN → TS	0.162	3.060	0.001	0.073	0.248	Supported
H4: PRM → TS	0.207	3.949	0.000	0.123	0.295	Supported
H5: PRD → RI	0.132	1.868	0.031	0.017	0.246	Supported
H6: PRC → RI	0.027	0.413	0.340	−0.136	0.080	Not Supported
H7: LCN → RI	0.033	0.772	0.220	−0.039	0.104	Not Supported
H8: PRM → RI	0.163	2.980	0.001	0.072	0.247	Supported
H9: TS → RI	0.350	7.423	0.000	0.275	0.429	Supported
H10: SI → RI	0.327	4.845	0.000	0.225	0.447	Supported
Mediation effect
H11: PRD → TS → RI	0.084	3.145	0.001	0.040	0.127	Partial Mediation
H12: PRC → TS → RI	0.064	2.665	0.004	0.028	0.108	Full Mediation
H13: LCN → TS → RI	0.057	2.909	0.002	0.027	0.091	Full Mediation
H14: PRM → TS → RI	0.072	3.289	0.001	0.039	0.112	Partial Mediation
Moderation effect
H15: TS*SI → RI	0.105	3.111	0.001	0.048	0.158	Supported

Hypothesis path	Beta	T-values	p-values	CI (BC)		Decision
Hypothesis path	Beta	T-values	p-values	5.0%	95.0%	Decision
Direct effect
H1: PRD → TS	0.240	3.562	0.000	0.115	0.337	Supported
H2: PRC → TS	0.184	2.862	0.002	0.077	0.288	Supported
H3: LCN → TS	0.162	3.060	0.001	0.073	0.248	Supported
H4: PRM → TS	0.207	3.949	0.000	0.123	0.295	Supported
H5: PRD → RI	0.132	1.868	0.031	0.017	0.246	Supported
H6: PRC → RI	0.027	0.413	0.340	−0.136	0.080	Not Supported
H7: LCN → RI	0.033	0.772	0.220	−0.039	0.104	Not Supported
H8: PRM → RI	0.163	2.980	0.001	0.072	0.247	Supported
H9: TS → RI	0.350	7.423	0.000	0.275	0.429	Supported
H10: SI → RI	0.327	4.845	0.000	0.225	0.447	Supported
Mediation effect
H11: PRD → TS → RI	0.084	3.145	0.001	0.040	0.127	Partial Mediation
H12: PRC → TS → RI	0.064	2.665	0.004	0.028	0.108	Full Mediation
H13: LCN → TS → RI	0.057	2.909	0.002	0.027	0.091	Full Mediation
H14: PRM → TS → RI	0.072	3.289	0.001	0.039	0.112	Partial Mediation
Moderation effect
H15: TS*SI → RI	0.105	3.111	0.001	0.048	0.158	Supported

Note(s): LCN = location; PRC = price; PRD = product; PRM = promotion; SI = social influence; CI (BC) = confidence intervals bias corrected

Source(s): Developed by authors