Table 1 Mediation testing of study 3 CI...

Table 1

Mediation testing of study 3

			CI 95%
Path	Coeff.	SE	LLCI	ULCI	Mediation
Language embodiment → expectancy disconfirmation → arousal → visual fluency → recommendation adoption	−0.01	0.01	−0.033	−0.003	✔
Language embodiment → arousal → visual fluency → recommendation adoption	0.06	0.02	0.021	0.146	✔
Figurative language ✕ consumer’s consumption goal → expectancy disconfirmation → arousal → visual fluency → recommendation adoption	−0.00	0.00	−0.012	0.004	×
Figurative language ✕ consumer’s consumption goal → arousal → visual fluency → recommendation adoption	0.02	0.02	−0.016	0.081	×

			CI 95%
Path	Coeff.	SE	LLCI	ULCI	Mediation
Language embodiment → expectancy disconfirmation → arousal → visual fluency → recommendation adoption	−0.01	0.01	−0.033	−0.003	✔
Language embodiment → arousal → visual fluency → recommendation adoption	0.06	0.02	0.021	0.146	✔
Figurative language ✕ consumer’s consumption goal → expectancy disconfirmation → arousal → visual fluency → recommendation adoption	−0.00	0.00	−0.012	0.004	×
Figurative language ✕ consumer’s consumption goal → arousal → visual fluency → recommendation adoption	0.02	0.02	−0.016	0.081	×

Note(s): N_Study3 = 314, number of bootstrap iterations = 5,000; Coeff. = coefficient; SE = standard error; LLCI = 95% bias-corrected lower-level confidence interval; ULCI = 95% bias-corrected upper-level confidence interval

Source(s): Created by the authors

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