Table 3 Correlations and square root of...

Table 3

Correlations and square root of the average variance extracted

Multi-item construct	1	2	3	4	5	6
1. Parasocial attraction	0.941
2. Anthropomorphism	0.700	0.901
3. Trust	0.626	0.631	0.787
4. AI anxiety	−0.074	−0.021	−0.168	0.918
5. AI privacy concerns	−0.360	−0.390	−0.336	0.347	0.897
6. Tech savviness	0.293	0.170	0.135	−0.154	−0.151	0.939

Multi-item construct	1	2	3	4	5	6
1. Parasocial attraction	0.941
2. Anthropomorphism	0.700	0.901
3. Trust	0.626	0.631	0.787
4. AI anxiety	−0.074	−0.021	−0.168	0.918
5. AI privacy concerns	−0.360	−0.390	−0.336	0.347	0.897
6. Tech savviness	0.293	0.170	0.135	−0.154	−0.151	0.939

Note(s): Values down the diagonal are the square roots of the AVE; all others are correlation coefficients

Source(s): Authors’ own work

Sharing Unavailable