Sample description
| Technique | Sample | Description |
|---|---|---|
| Interviews | 15 | Mexican business developers from e-commerce service providers |
| 18 | Mexican voice assistant users (both men and women) between 25 and 30 years of age who have extensive online shopping experience and have access to and prior experience of using voice assistants like voice assistants as a purchasing channel | |
| Triads | 6 | Mexican voice assistant users having extensive voice commerce shopping experience |
| Technique | Sample | Description |
|---|---|---|
| Interviews | 15 | Mexican business developers from e-commerce service providers |
| 18 | Mexican voice assistant users (both men and women) between 25 and 30 years of age who have extensive online shopping experience and have access to and prior experience of using voice assistants like voice assistants as a purchasing channel | |
| Triads | 6 | Mexican voice assistant users having extensive voice commerce shopping experience |
Source(s): Authors’ own compilation and explanation
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