Table 6. Structural parameter estimates...

Table 6.

Structural parameter estimates and goodness-of-fit indexes

Connections	SEM model
Hypothesized path	β (standardized estimates)	SE	C.R.	p-value
PBG → BCO	0.75	0.049	17.47	***
PBG → BCL	0.041	0.066	0.893	n.s.
PBL → BCO	0.231	0.027	8.029	***
PBL → BCL	0.109	0.038	3.463	***
BCO → PQ	0.717	0.036	21.6	***
Replicated paths
PBG → PQ	0.254	0.035	9.144	***
PBL → PQ	0.018	0.018	1.029	n.s.
BCO → BCL	0.607	0.058	13.09	***
BCL → PQ	0.066	0.018	3.124	**
Downstream effect
PQ → PIN	0.922	0.027	38.003	***
Goodness-of-fit measures
$χ$ ²	544.509
d.f	108
χ²/ d.f	5.042
CFI	0.969
NFI	0.962
RMSEA	0.071
GFI	0.930
R² (BCO)	0.545
R² (BCL)	0.426
R² (PQ)	0.916
R² (PIN)	0.85
N	404

Connections	SEM model
Hypothesized path	β (standardized estimates)	SE	C.R.	p-value
PBG → BCO	0.75	0.049	17.47	***
PBG → BCL	0.041	0.066	0.893	n.s.
PBL → BCO	0.231	0.027	8.029	***
PBL → BCL	0.109	0.038	3.463	***
BCO → PQ	0.717	0.036	21.6	***
Replicated paths
PBG → PQ	0.254	0.035	9.144	***
PBL → PQ	0.018	0.018	1.029	n.s.
BCO → BCL	0.607	0.058	13.09	***
BCL → PQ	0.066	0.018	3.124	**
Downstream effect
PQ → PIN	0.922	0.027	38.003	***
Goodness-of-fit measures
$χ$ ²	544.509
d.f	108
χ²/ d.f	5.042
CFI	0.969
NFI	0.962
RMSEA	0.071
GFI	0.930
R² (BCO)	0.545
R² (BCL)	0.426
R² (PQ)	0.916
R² (PIN)	0.85
N	404

Note(s):

*p < 0.05, **p < 0.01, ***p < 0.001, n.s. Not significant. PBG = Perceived Brand Globalness. PBL = Perceived Brand Localness. BCO = Brand Consistency. BCL = Brand Clarity. PQ = Perceived Quality. Pin = Purchase Intention. β = Standardized Estimates (Standardized Regression Weights). SE = Standard Error. C.R. = Critical Ratio. $χ$ ² = Chi-square. d.f. = Degree of freedom. χ²/d.f = adjusted Chi-square. CFI = Comparative Fit Index. NFI = Normed Fit Index. RMSEA = Root Mean Square Error of Approximation. GFI = Goodness of fit index. R² = Squared Multiple Correlations. n = Sample size

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