Table 4. Validity and reliability of...

Table 4.

Validity and reliability of data

Constructs	CR	AVE	MSV	ASV	FSC	EC	HC	NC	AW	PF	PI	AT
FSC	0.94	0.84	0.24	0.16	0.92
EC	0.93	0.81	0.34	0.21	0.44	0.90
HC	0.92	0.86	0.22	0.14	0.39	0.46	0.92
NC	0.88	0.79	0.15	0.09	0.22	0.30	0.19	0.89
AW	0.93	0.81	0.22	0.16	0.42	0.42	0.47	0.39	0.90
PF	0.90	0.76	0.26	0.17	0.46	0.47	0.29	0.38	0.40	0.87
PI	0.93	0.81	0.27	0.15	0.35	0.50	0.39	0.26	0.35	0.33	0.90
AT	0.92	0.80	0.34	0.21	0.49	0.58	0.40	0.34	0.36	0.51	0.52	0.89

Constructs	CR	AVE	MSV	ASV	FSC	EC	HC	NC	AW	PF	PI	AT
FSC	0.94	0.84	0.24	0.16	0.92
EC	0.93	0.81	0.34	0.21	0.44	0.90
HC	0.92	0.86	0.22	0.14	0.39	0.46	0.92
NC	0.88	0.79	0.15	0.09	0.22	0.30	0.19	0.89
AW	0.93	0.81	0.22	0.16	0.42	0.42	0.47	0.39	0.90
PF	0.90	0.76	0.26	0.17	0.46	0.47	0.29	0.38	0.40	0.87
PI	0.93	0.81	0.27	0.15	0.35	0.50	0.39	0.26	0.35	0.33	0.90
AT	0.92	0.80	0.34	0.21	0.49	0.58	0.40	0.34	0.36	0.51	0.52	0.89

Notes:

ASV = average shared variance; MSV = maximum shared variance; AT = attitude; EC = environmental concern; HC = health consciousness; NC = nutritional concern; AVE = average variance extracted; AW = awareness; PF = price fairness; FSC = food safety concern; PI = purchase intention; CR = composite reliability

[ViewLarge]

Sharing Unavailable