Results of the structural model
| Hypothesis | Path | β | p-value | Result |
|---|---|---|---|---|
| H1 | EC → AT | 0.34 | < 0.001 | Supported |
| H2 | HC → AT | 0.11 | < 0.01 | Supported |
| H3 | FSC → AT | 0.20 | < 0.001 | Supported |
| H4 | NC → AT | 0.12 | < 0.01 | Supported |
| H5 | AW → AT | 0.20 | < 0.001 | Supported |
| H6 | PF → AT | −0.04 | 0.369 | Not supported |
| H7 | AT → PI | 0.54 | < 0.001 | Supported |
| Hypothesis | Path | β | Result | |
|---|---|---|---|---|
| EC → AT | 0.34 | < 0.001 | Supported | |
| HC → AT | 0.11 | < 0.01 | Supported | |
| FSC → AT | 0.20 | < 0.001 | Supported | |
| NC → AT | 0.12 | < 0.01 | Supported | |
| AW → AT | 0.20 | < 0.001 | Supported | |
| PF → AT | −0.04 | 0.369 | Not supported | |
| AT → PI | 0.54 | < 0.001 | Supported |
β = standardized regression weights; p = probability; AT = attitude; EC = environmental concern; HC = health consciousness; NC = nutritional content; AW = awareness; PF = price fairness; FSC = food safety concern; PI = purchase intention
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