Table 5.

Results of the structural model

HypothesisPathβp-valueResult
H1EC → AT0.34< 0.001Supported
H2HC → AT0.11< 0.01Supported
H3FSC → AT0.20< 0.001Supported
H4NC → AT0.12< 0.01Supported
H5AW → AT0.20< 0.001Supported
H6PF → AT−0.040.369Not supported
H7AT → PI0.54< 0.001Supported
Notes:

β = standardized regression weights; p = probability; AT = attitude; EC = environmental concern; HC = health consciousness; NC = nutritional content; AW = awareness; PF = price fairness; FSC = food safety concern; PI = purchase intention

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