Table 6. Main conclusions and... | Emerald Publishing

Table 6.

Main conclusions and implications

Main conclusions	Implications
Consumer-specific aspects of environmental concern, health consciousness and food safety concern positively impact the consumer’s attitude towards organic food products (OFPs)	OFP marketers should clearly explain in their marketing communications that their products are safe to consume and beneficial for consumers’ health and the environment
Product-specific aspects of nutritional content and awareness of organic food products positively shape the consumer’s attitude toward OFPs	OFP marketers should conduct awareness drives to reach potential consumers and explain their products’ nutritional richness and favourable relationship with their health and the environment
The purchase intention of OFPs in consumer is positively enhanced by their attitude towards them	OFP marketers should focus on influencing potential consumers’ attitude towards their products through marketing, promotional and awareness-related activities

Main conclusions	Implications
Consumer-specific aspects of environmental concern, health consciousness and food safety concern positively impact the consumer’s attitude towards organic food products (OFPs)	OFP marketers should clearly explain in their marketing communications that their products are safe to consume and beneficial for consumers’ health and the environment
Product-specific aspects of nutritional content and awareness of organic food products positively shape the consumer’s attitude toward OFPs	OFP marketers should conduct awareness drives to reach potential consumers and explain their products’ nutritional richness and favourable relationship with their health and the environment
The purchase intention of OFPs in consumer is positively enhanced by their attitude towards them	OFP marketers should focus on influencing potential consumers’ attitude towards their products through marketing, promotional and awareness-related activities