Descriptive statistical for predictors and response variable
| Frequency | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Categorical variables | ||||||||||||
| Dimension | France | Mexico | Spain | UK | USA | All countries | ||||||
| Emoji presence | No | 370 | 1,060 | 527 | 740 | 2,916 | 5,613 | |||||
| Yes | 888 | 794 | 829 | 453 | 752 | 3,716 | ||||||
| Time frame | Ex ante C. | 833 | 354 | 538 | 439 | 1,402 | 3,566 | |||||
| Ex post C. | 425 | 1,500 | 818 | 754 | 2,266 | 5,763 | ||||||
| Numerical variables | ||||||||||||
| France | Mexico | Spain | UK | USA | All countries | |||||||
| Mean | SD | Mean | SD | Mean | SD | Mean | SD | Mean | SD | Mean | SD | |
| Amount of emojis | 1.84 | 1.85 | 0.94 | 1.41 | 1.70 | 2.058 | 0.62 | 1.043 | 0.27 | 0.592 | 0.87 | 1.457 |
| eWOM volume | 1.54 | 2.44 | 0.67 | 0.877 | 1.28 | 1.996 | 1.09 | 5.340 | 0.37 | 1.316 | 0.81 | 2.460 |
| Frequency | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dimension | France | Mexico | Spain | UK | USA | All countries | ||||||
| Emoji presence | No | 370 | 1,060 | 527 | 740 | 2,916 | 5,613 | |||||
| Yes | 888 | 794 | 829 | 453 | 752 | 3,716 | ||||||
| Time frame | Ex ante C. | 833 | 354 | 538 | 439 | 1,402 | 3,566 | |||||
| Ex post C. | 425 | 1,500 | 818 | 754 | 2,266 | 5,763 | ||||||
| France | Mexico | Spain | UK | USA | All countries | |||||||
| Mean | SD | Mean | SD | Mean | SD | Mean | SD | Mean | SD | Mean | SD | |
| Amount of emojis | 1.84 | 1.85 | 0.94 | 1.41 | 1.70 | 2.058 | 0.62 | 1.043 | 0.27 | 0.592 | 0.87 | 1.457 |
| eWOM volume | 1.54 | 2.44 | 0.67 | 0.877 | 1.28 | 1.996 | 1.09 | 5.340 | 0.37 | 1.316 | 0.81 | 2.460 |
Note(s): U. = United, C. = COVID-19, SD = Standard deviation, n for all countries = 9,329, n for France = 1,258, n for Mexico = 1,854, n for Spain = 1,356, n for UK = 1,193, n for USA = 3,668
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.