Table 1.

Descriptive statistical for predictors and response variable

Frequency
Categorical variables
 DimensionFranceMexicoSpainUKUSAAll countries
Emoji presenceNo3701,0605277402,9165,613
 Yes8887948294537523,716
Time frameEx ante C.8333545384391,4023,566
 Ex post C.4251,5008187542,2665,763
Numerical variables
 FranceMexicoSpainUKUSAAll countries
MeanSDMeanSDMeanSDMeanSDMeanSDMeanSD
Amount of emojis1.841.850.941.411.702.0580.621.0430.270.5920.871.457
eWOM volume1.542.440.670.8771.281.9961.095.3400.371.3160.812.460

Note(s): U. = United, C. = COVID-19, SD = Standard deviation, n for all countries = 9,329, n for France = 1,258, n for Mexico = 1,854, n for Spain = 1,356, n for UK = 1,193, n for USA = 3,668

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