Table 3. Regression model with optimal...

Table 3.

Regression model with optimal scaling

V. response	R	R²	R² adj.	P. error	F-value
e-WOM volume	0.197	0.039	0.037	0.961	23.590**
	Standardized coefficients
Predictor	Beta	S. Error	Importance	F-value	Significance
Emoji presence	0.048	0.021	0.148	5.331	0.021**
Amount of emojis	0.143	0.042	0.619	11.725	0.000**
Time frame	0.098	0.011	0.234	83.544	0.000**

V. response	R	R²	R² adj.	P. error	F-value
e-WOM volume	0.197	0.039	0.037	0.961	23.590**
	Standardized coefficients
Predictor	Beta	S. Error	Importance	F-value	Significance
Emoji presence	0.048	0.021	0.148	5.331	0.021**
Amount of emojis	0.143	0.042	0.619	11.725	0.000**
Time frame	0.098	0.011	0.234	83.544	0.000**

Note(s): **p-value < 0.01; *p-value < 0.05. Null hypothesis = None of the predictor variables have a statistically significant relationship with the response variable. n for all countries = 9,329

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