Table 9. H2 Specific hypotheses accepted...

Table 9.

H2 Specific hypotheses accepted

	(a) Emoji presence	(b) Emojis amount	(c) Time frame	(d) E-wom
Differences (H2.1)	Accepted	Accepted	Accepted	Accepted
Moderation (H2.2)	Rejected	Accepted	Accepted	–

	(a) Emoji presence	(b) Emojis amount	(c) Time frame	(d) E-wom
Differences (H2.1)	Accepted	Accepted	Accepted	Accepted
Moderation (H2.2)	Rejected	Accepted	Accepted	–

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