Table 6. Regression model with optimal...

Table 6.

Regression model with optimal scaling

France	V. response	R	R²	R² adj.	P. error	F-value
	e-WOM	0.285	0.081	0.070	0.919	7.313**
		Standardized coefficients
	Predictor	Beta	S. error	Importance	F-value	Significance
	Emoji presence	0.046	0.040	−0.031	1.316	0.251
	Amount of emojis	0.299	0.068	1.006	19.350	0.000**
	Time frame	0.065	0.028	0.027	5.541	0.019*
Mexico	V. response	R	R²	R² adj.	P. error	F-value
Mexico	e-WOM	0.066	0.004	0.002	0.996	0.733
Spain	V. response	R	R²	R² adj.	P. error	F-value
	e-WOM	0.153	0.023	0.012	0.977	2.003*
		Standardized coefficients
	Predictor	Beta	S. error	Importance	F-value	Significance
	Emoji presence	0.061	0.033	−0.019	3.405	0.065
	Amount of emojis	0.163	0.023	0.979	50.232	0.001**
	Time frame	0.025	0.022	0.040	1.282	0.258
UK	V. response	R	R²	R² adj.	P. error	F-value
	e-WOM	0.277	0.077	0.070	0.923	12.297**
		Standardized coefficients
	Predictor	Beta	S. error	Importance	F-value	Significance
	Emoji presence	0.128	0.133	0.024	0.939	0.333
	Amount of emojis	0.132	0.119	0.033	1.232	0.287
	Time frame	0.267	0.028	0.940	92.626	0.000**
USA	V. response	R	R²	R² adj.	P. error	F-value
	e-WOM	0.090	0.008	0.006	0.992	4.275**
		Standardized coefficients
	Predictor	Beta	S. error	Importance	F-value	Significance
	Emoji presence	0.124	0.036	0.674	12.189	0.000**
	Amount of emojis	0.073	0.026	−0.116	8.143	0.000**
	Time frame	0.070	0.018	0.443	16.729	0.000**

France	V. response	R	R²	R² adj.	P. error	F-value
	e-WOM	0.285	0.081	0.070	0.919	7.313**
		Standardized coefficients
	Predictor	Beta	S. error	Importance	F-value	Significance
	Emoji presence	0.046	0.040	−0.031	1.316	0.251
	Amount of emojis	0.299	0.068	1.006	19.350	0.000**
	Time frame	0.065	0.028	0.027	5.541	0.019*
Mexico	V. response	R	R²	R² adj.	P. error	F-value
Mexico	e-WOM	0.066	0.004	0.002	0.996	0.733
Spain	V. response	R	R²	R² adj.	P. error	F-value
	e-WOM	0.153	0.023	0.012	0.977	2.003*
		Standardized coefficients
	Predictor	Beta	S. error	Importance	F-value	Significance
	Emoji presence	0.061	0.033	−0.019	3.405	0.065
	Amount of emojis	0.163	0.023	0.979	50.232	0.001**
	Time frame	0.025	0.022	0.040	1.282	0.258
UK	V. response	R	R²	R² adj.	P. error	F-value
	e-WOM	0.277	0.077	0.070	0.923	12.297**
		Standardized coefficients
	Predictor	Beta	S. error	Importance	F-value	Significance
	Emoji presence	0.128	0.133	0.024	0.939	0.333
	Amount of emojis	0.132	0.119	0.033	1.232	0.287
	Time frame	0.267	0.028	0.940	92.626	0.000**
USA	V. response	R	R²	R² adj.	P. error	F-value
	e-WOM	0.090	0.008	0.006	0.992	4.275**
		Standardized coefficients
	Predictor	Beta	S. error	Importance	F-value	Significance
	Emoji presence	0.124	0.036	0.674	12.189	0.000**
	Amount of emojis	0.073	0.026	−0.116	8.143	0.000**
	Time frame	0.070	0.018	0.443	16.729	0.000**

Note(s): **p-value < 0.01; *p-value < 0.05. Null hypothesis = None of the predictor variables have a statistically significant relationship with the response variable. n for France = 1,258, n for Mexico =1,854, n for Spain = 1,356, n for UK = 1,193, n for USA = 3,668

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