Comparison between countries to identify differences in the relationship studied
| France | Spain | UK | |
|---|---|---|---|
| H2. Emoji amount → eWOM | |||
| Spain | 0.000** | – | – |
| USA | 0.000** | 0.000** | 0.000** |
| H3. Time frame → eWOM | |||
| UK | 0.000** | – | – |
| USA | 0.053 | – | 0.000** |
| France | Spain | UK | |
|---|---|---|---|
| Spain | 0.000** | – | – |
| USA | 0.000** | 0.000** | 0.000** |
| UK | 0.000** | – | – |
| USA | 0.053 | – | 0.000** |
Note(s): Null hypothesis = the relationship is equal in both compared samples; The results are based on regression analyses (optimal scaling). For comparison, all non-significative models and relationships were excluded
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