Table 7.

Comparison between countries to identify differences in the relationship studied

FranceSpainUK
H2. Emoji amount → eWOM
Spain0.000**
USA0.000**0.000**0.000**
H3. Time frame → eWOM
UK0.000**
USA0.0530.000**

Note(s): Null hypothesis = the relationship is equal in both compared samples; The results are based on regression analyses (optimal scaling). For comparison, all non-significative models and relationships were excluded

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