Table 2

Loadings, composite reliability and average variance extracted (AVE)

ConstructsItemLoadingCronbach’s alphaCR (ρc)AVE
Impulsiveness attitude (IMA)IMA10.8700.8330.8900.731
IMA20.933
IMA30.752
Recreational attitude (REA)REA10.9100.8820.9270.810
REA20.930
REA30.858
Sustainable attitude (SUA)SUA10.9560.9340.9340.827
SUA20.944
SUA30.822
Novelty-fashion attitude (FAA)FAA10.8400.8330.8980.746
FAA20.899
FAA30.850
Perfectionist attitude (PEA)PEA10.9130.8190.8480.735
PEA20.893
PEA30.757
eWOM use intention (UI)UI10.8490.8060.8850.720
UI20.838
UI30.859
eWOM use (U)U10.8620.8140.8890.728
U20.872
U30.825
Source: Table by authors

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