Table 3 Correlations among latent...

Table 3

Correlations among latent variables and discriminant validity –Fornnell–Larcker criterion

Effects	FAA	IMA	PEA	REA	SUA	UI	U
FAA	0.863 ^a
IMA	0.485/0.396^b	0.855^a
PEA	0.308/0.253^b	0.069/0.007^b	0.857^a
REA	0.779/0.670^b	0.483/0.422^b	0.252/0.217^b	0.900^a
SUA	0.267/0.229^b	0.126/0.101^b	0.111/0.113^b	0.202/0.177^b	0.909^a
UI	0.190/0.162^b	0.071/0.068^b	0.457/0.378^b	0.212/0.178^b	0.190/0.189^b	0.849^a
U	0.287/0.241^b	0.080/0.070^b	0.490/0.408^b	0.281/0.239^b	0.205/0.186^b	0.784/0.641^b	0.853^a

Effects	FAA	IMA	PEA	REA	SUA	UI	U
FAA	0.863 ^a
IMA	0.485/0.396^b	0.855^a
PEA	0.308/0.253^b	0.069/0.007^b	0.857^a
REA	0.779/0.670^b	0.483/0.422^b	0.252/0.217^b	0.900^a
SUA	0.267/0.229^b	0.126/0.101^b	0.111/0.113^b	0.202/0.177^b	0.909^a
UI	0.190/0.162^b	0.071/0.068^b	0.457/0.378^b	0.212/0.178^b	0.190/0.189^b	0.849^a
U	0.287/0.241^b	0.080/0.070^b	0.490/0.408^b	0.281/0.239^b	0.205/0.186^b	0.784/0.641^b	0.853^a

Notes:

U = eWOM use; UI = eWOM use intention; SUA = sustainable attitude; REA = recreational attitude; PEA = perfectionist attitudes; IMA = impulsive attitude; FAA = novelty-fashion attitude. ^aDiagonal values correspond to the squared root value of average variance extracted for each latent variable to assess Fornell–Larcker’s criterion; ^bHTMT values; off-diagonal values are the correlations between each two constructs

Source: Table by authors

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