Results for the structural model
| Effects | Hypothesis | β Coefficients | T statistics | p-Value | 2.5% | 97.5% | Supported |
|---|---|---|---|---|---|---|---|
| IMA → UI | H1 | 0.027 | 0.339 | 0.735 | −0.148 | 0.161 | No |
| REA → UI | H2 | 0.083 | 0.987 | 0.324 | −0.089 | 0.236 | No |
| SUA → UI | H3 | 0.138 | 2.792 | 0.005 | 0.048 | 0.239 | Yes |
| FAA → UI | H4 | −0.024 | 0.325 | 0.745 | −0.161 | 0.139 | No |
| PEA → UI | H5 | 0.353 | 5.279 | <0.001 | 0.219 | 0.484 | Yes |
| UI → U | H6 | 0.641 | 14.094 | <0.001 | 0.546 | 0.727 | Yes |
| Effects | Hypothesis | T statistics | 2.5% | 97.5% | Supported | ||
|---|---|---|---|---|---|---|---|
| IMA → UI | 0.027 | 0.339 | 0.735 | −0.148 | 0.161 | No | |
| REA → UI | 0.083 | 0.987 | 0.324 | −0.089 | 0.236 | No | |
| SUA → UI | 0.138 | 2.792 | 0.005 | 0.048 | 0.239 | Yes | |
| FAA → UI | −0.024 | 0.325 | 0.745 | −0.161 | 0.139 | No | |
| PEA → UI | 0.353 | 5.279 | <0.001 | 0.219 | 0.484 | Yes | |
| UI → U | 0.641 | 14.094 | <0.001 | 0.546 | 0.727 | Yes |
β = beta; U = eWOM use; UI = eWOM use intention; SUA = sustainable attitude; REA = recreational attitude; PEA = perfectionist attitude; IMA = impulsive attitude; FAA = novelty-fashion attitude
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