Table 5 Structural model test results... | Emerald Publishing

Table 5

Structural model test results

Hypothesis and relationship	Beta (β)	t-statistics	p-values	Significant?
Interactivity affordance → CSE	0.307***	8.741	0.000	Yes
Selectivity affordance → CSE	0.177***	5.665	0.000	Yes
Information affordance → CSE	0.098*	2.173	0.040	Yes
Association affordance → CSE	0.274***	6.871	0.000	Yes
Navigation affordance → CSE	0.081*	2.303	0.031	Yes
CSE → affinity	0.566***	24.16	0.000	Yes
Affinity → stickiness	0.690***	37.82	0.000	Yes
Control variables
Frequency → stickiness	0.017	0.663	0.508	No
Gender → stickiness	0.019	0.366	0.715	No
Age → stickiness	−0.014	0.518	0.605	No
Type → stickiness	0.028	1.113	0.141	No
Education → stickiness	0.036	1.389	0.166	No
Income → stickiness	−0.052	1.804	0.072	No

Hypothesis and relationship	Beta (β)	t-statistics	p-values	Significant?
Interactivity affordance → CSE	0.307***	8.741	0.000	Yes
Selectivity affordance → CSE	0.177***	5.665	0.000	Yes
Information affordance → CSE	0.098*	2.173	0.040	Yes
Association affordance → CSE	0.274***	6.871	0.000	Yes
Navigation affordance → CSE	0.081*	2.303	0.031	Yes
CSE → affinity	0.566***	24.16	0.000	Yes
Affinity → stickiness	0.690***	37.82	0.000	Yes
Control variables
Frequency → stickiness	0.017	0.663	0.508	No
Gender → stickiness	0.019	0.366	0.715	No
Age → stickiness	−0.014	0.518	0.605	No
Type → stickiness	0.028	1.113	0.141	No
Education → stickiness	0.036	1.389	0.166	No
Income → stickiness	−0.052	1.804	0.072	No

	R²	Q²
CSE	0.622	0.617
Affinity	0.320	0.227
Stickiness	0.476	0.325

Note(s): Customers’ smart experience (CSE), ***p < 0.001; **p < 0.01; *p < 0.05

Source(s): Authors’ own work