Path coefficients of the structural model
| Proposed relationships | Estimates | SE | C.R | p-values | Decision of hypothesis at 99% confidence levels |
|---|---|---|---|---|---|
| H1: hedonism to Intention towards Inconspicuous luxury apparel | 0.71 | 0.063 | 8.946 | 0.000 | Supported |
| H2: cultural capital to intention towards inconspicuous luxury apparel | 0.57 | 0.051 | 6.542 | 0.002 | Supported |
| H3: independent self-construal to intention towards inconspicuous luxury apparel | 0.76 | 0.076 | 9.012 | 0.003 | Supported |
| H4: quality to intention towards inconspicuous luxury apparel | 0.64 | 0.058 | 7.611 | 0.001 | Supported |
| H5: unpopular-choice counter-conformity to intention towards inconspicuous luxury apparel | 0.55 | 0.038 | 5.123 | 0.001 | Supported |
| H6: snob effect to intention towards inconspicuous luxury apparel | 0.45 | 0.032 | 4.376 | 0.754 | Not supported |
| H7: creative-choice counter-conformity to intention towards inconspicuous luxury apparel | 0.59 | 0.045 | 5.876 | 0.000 | Supported |
| Proposed relationships | Estimates | SE | C.R | Decision of hypothesis at 99% confidence levels | |
|---|---|---|---|---|---|
| 0.71 | 0.063 | 8.946 | 0.000 | Supported | |
| 0.57 | 0.051 | 6.542 | 0.002 | Supported | |
| 0.76 | 0.076 | 9.012 | 0.003 | Supported | |
| 0.64 | 0.058 | 7.611 | 0.001 | Supported | |
| 0.55 | 0.038 | 5.123 | 0.001 | Supported | |
| 0.45 | 0.032 | 4.376 | 0.754 | Not supported | |
| 0.59 | 0.045 | 5.876 | 0.000 | Supported |
Note(s): S.E: standard error and C.R: critical ratio
Source(s): Authors’ calculation
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.