Convergent validity and reliability
| Constructs and items | Estimate | SE estimate | t-value | p-value | AVE | CA | CR |
|---|---|---|---|---|---|---|---|
| Shared value (SV) | 0.744 | 0.887 | 0.896 | ||||
| SV1 | 0.765 | 0.026 | 29.677 | 0.0001** | |||
| SV2 | 0.916 | 0.014 | 65.057 | 0.0001** | |||
| SV3 | 0.898 | 0.018 | 49.142 | 0.0001** | |||
| Corporate image (CI) | 0.697 | 0.915 | 0.920 | ||||
| CI1 | 0.855 | 0.017 | 49.983 | 0.0001** | |||
| CI2 | 0.828 | 0.024 | 34.412 | 0.0001** | |||
| CI3 | 0.715 | 0.028 | 25.096 | 0.0001** | |||
| CI4 | 0.893 | 0.013 | 66.897 | 0.0001** | |||
| CI5 | 0.872 | 0.016 | 53.977 | 0.0001** | |||
| Customer centricity (CC) | 0.673 | 0.889 | 0.891 | ||||
| CC1 | 0.871 | 0.016 | 54.773 | 0.0001** | |||
| CC2 | 0.897 | 0.013 | 67.831 | 0.0001** | |||
| CC3 | 0.786 | 0.025 | 31.406 | 0.0001** | |||
| CC4 | 0.716 | 0.031 | 23.408 | 0.0001** | |||
| Employee competence (EC) | 0.722 | 0.909 | 0.912 | ||||
| EC1 | 0.841 | 0.02 | 42.323 | 0.0001** | |||
| EC2 | 0.889 | 0.015 | 60.625 | 0.0001** | |||
| EC3 | 0.878 | 0.016 | 55.173 | 0.0001** | |||
| EC4 | 0.788 | 0.022 | 35.472 | 0.0001** | |||
| Intimacy (I) | 0.790 | 0.917 | 0.919 | ||||
| INT1 | 0.89 | 0.015 | 58.199 | 0.0001** | |||
| INT2 | 0.924 | 0.012 | 79.522 | 0.0001** | |||
| INT3 | 0.851 | 0.017 | 50.393 | 0.0001** | |||
| Trust (T) | 0.696 | 0.902 | 0.902 | ||||
| T1 | 0.864 | 0.018 | 47.822 | 0.0001** | |||
| T2 | 0.839 | 0.019 | 44.087 | 0.0001** | |||
| T3 | 0.809 | 0.022 | 36.025 | 0.0001** | |||
| T4 | 0.825 | 0.02 | 42.01 | 0.0001** | |||
| Perceived value (PV) | 0.765 | 0.928 | 0.929 | ||||
| PV1 | 0.836 | 0.021 | 39.661 | 0.0001** | |||
| PV2 | 0.878 | 0.018 | 49.473 | 0.0001** | |||
| PV3 | 0.907 | 0.013 | 70.551 | 0.0001** | |||
| PV4 | 0.876 | 0.017 | 50.591 | 0.0001** | |||
| Calculative commitment (CC) | 0.818 | 0.929 | 0.931 | ||||
| CALC1 | 0.832 | 0.028 | 29.236 | 0.0001** | |||
| CALC2 | 0.976 | 0.008 | 116.065 | 0.0001** | |||
| CALC3 | 0.9 | 0.016 | 57.51 | 0.0001** | |||
| Behavioural intention (BI) | 0.816 | 0.929 | 0.930 | ||||
| BI1 | 0.878 | 0.017 | 52.894 | 0.0001** | |||
| BI2 | 0.926 | 0.009 | 100.228 | 0.0001** | |||
| BI3 | 0.905 | 0.012 | 77.877 | 0.0001** | |||
| Constructs and items | Estimate | ||||||
|---|---|---|---|---|---|---|---|
| Shared value ( | |||||||
| SV1 | 0.765 | 0.026 | 29.677 | 0.0001 | |||
| SV2 | 0.916 | 0.014 | 65.057 | 0.0001 | |||
| SV3 | 0.898 | 0.018 | 49.142 | 0.0001 | |||
| Corporate image ( | |||||||
| CI1 | 0.855 | 0.017 | 49.983 | 0.0001 | |||
| CI2 | 0.828 | 0.024 | 34.412 | 0.0001 | |||
| CI3 | 0.715 | 0.028 | 25.096 | 0.0001 | |||
| CI4 | 0.893 | 0.013 | 66.897 | 0.0001 | |||
| CI5 | 0.872 | 0.016 | 53.977 | 0.0001 | |||
| Customer centricity ( | |||||||
| CC1 | 0.871 | 0.016 | 54.773 | 0.0001 | |||
| CC2 | 0.897 | 0.013 | 67.831 | 0.0001 | |||
| CC3 | 0.786 | 0.025 | 31.406 | 0.0001 | |||
| CC4 | 0.716 | 0.031 | 23.408 | 0.0001 | |||
| Employee competence ( | |||||||
| EC1 | 0.841 | 0.02 | 42.323 | 0.0001 | |||
| EC2 | 0.889 | 0.015 | 60.625 | 0.0001 | |||
| EC3 | 0.878 | 0.016 | 55.173 | 0.0001 | |||
| EC4 | 0.788 | 0.022 | 35.472 | 0.0001 | |||
| Intimacy (I) | |||||||
| INT1 | 0.89 | 0.015 | 58.199 | 0.0001 | |||
| INT2 | 0.924 | 0.012 | 79.522 | 0.0001 | |||
| INT3 | 0.851 | 0.017 | 50.393 | 0.0001 | |||
| Trust (T) | |||||||
| T1 | 0.864 | 0.018 | 47.822 | 0.0001 | |||
| T2 | 0.839 | 0.019 | 44.087 | 0.0001 | |||
| T3 | 0.809 | 0.022 | 36.025 | 0.0001 | |||
| T4 | 0.825 | 0.02 | 42.01 | 0.0001 | |||
| Perceived value ( | |||||||
| PV1 | 0.836 | 0.021 | 39.661 | 0.0001 | |||
| PV2 | 0.878 | 0.018 | 49.473 | 0.0001 | |||
| PV3 | 0.907 | 0.013 | 70.551 | 0.0001 | |||
| PV4 | 0.876 | 0.017 | 50.591 | 0.0001 | |||
| Calculative commitment ( | |||||||
| CALC1 | 0.832 | 0.028 | 29.236 | 0.0001 | |||
| CALC2 | 0.976 | 0.008 | 116.065 | 0.0001 | |||
| CALC3 | 0.9 | 0.016 | 57.51 | 0.0001 | |||
| Behavioural intention ( | |||||||
| BI1 | 0.878 | 0.017 | 52.894 | 0.0001 | |||
| BI2 | 0.926 | 0.009 | 100.228 | 0.0001 | |||
| BI3 | 0.905 | 0.012 | 77.877 | 0.0001 | |||
**statistically significant at p < 0.01, two-tailed
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