Table 3.

Convergent validity and reliability

Constructs and itemsEstimateSE estimatet-valuep-valueAVECACR
Shared value (SV)0.7440.8870.896
SV10.7650.02629.6770.0001**
SV20.9160.01465.0570.0001**
SV30.8980.01849.1420.0001**
Corporate image (CI)0.6970.9150.920
CI10.8550.01749.9830.0001**
CI20.8280.02434.4120.0001**
CI30.7150.02825.0960.0001**
CI40.8930.01366.8970.0001**
CI50.8720.01653.9770.0001**
Customer centricity (CC)0.6730.8890.891
CC10.8710.01654.7730.0001**
CC20.8970.01367.8310.0001**
CC30.7860.02531.4060.0001**
CC40.7160.03123.4080.0001**
Employee competence (EC)0.7220.9090.912
EC10.8410.0242.3230.0001**
EC20.8890.01560.6250.0001**
EC30.8780.01655.1730.0001**
EC40.7880.02235.4720.0001**
Intimacy (I)0.7900.9170.919
INT10.890.01558.1990.0001**
INT20.9240.01279.5220.0001**
INT30.8510.01750.3930.0001**
Trust (T)0.6960.9020.902
T10.8640.01847.8220.0001**
T20.8390.01944.0870.0001**
T30.8090.02236.0250.0001**
T40.8250.0242.010.0001**
Perceived value (PV)0.7650.9280.929
PV10.8360.02139.6610.0001**
PV20.8780.01849.4730.0001**
PV30.9070.01370.5510.0001**
PV40.8760.01750.5910.0001**
Calculative commitment (CC)0.8180.9290.931
CALC10.8320.02829.2360.0001**
CALC20.9760.008116.0650.0001**
CALC30.90.01657.510.0001**
Behavioural intention (BI)0.8160.9290.930
BI10.8780.01752.8940.0001**
BI20.9260.009100.2280.0001**
BI30.9050.01277.8770.0001**
Note(s):

**statistically significant at p < 0.01, two-tailed

Source(s): Authors’ own work

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