Standardised estimates in the structural model
| Path | Standardised estimate | SE estimate | p-value | t-value | Result |
|---|---|---|---|---|---|
| Perceived value → trust | 0.206 | 0.051 | 0.0001** | 4.082 | Significant |
| Calculative commitment → trust | −0.023 | 0.020 | 0.239 | −1.177 | Not significant |
| Employee competence → trust | 0.422 | 0.059 | 0.0001** | 7.212 | Significant |
| Intimacy → trust | 0.120 | 0.040 | 0.003** | 2.997 | Significant |
| Customer centricity → trust | 0.320 | 0.061 | 0.0001** | 5.264 | Significant |
| Trust → behavioural intention | 0.867 | 0.020 | 0.0001** | 44.263 | Significant |
| Path | Standardised estimate | Result | |||
|---|---|---|---|---|---|
| Perceived value → trust | 0.206 | 0.051 | 0.0001 | 4.082 | Significant |
| Calculative commitment → trust | −0.023 | 0.020 | 0.239 | −1.177 | Not significant |
| Employee competence → trust | 0.422 | 0.059 | 0.0001 | 7.212 | Significant |
| Intimacy → trust | 0.120 | 0.040 | 0.003 | 2.997 | Significant |
| Customer centricity → trust | 0.320 | 0.061 | 0.0001 | 5.264 | Significant |
| Trust → behavioural intention | 0.867 | 0.020 | 0.0001 | 44.263 | Significant |
**statistically significant at p < 0.01, two-tailed
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