Table 18.

Conditional effects of customer centricity on trust at different levels of shared values

ImageEffectSEt-valuep-valueLLCIULCI
4.0000.5640.04412.6930.00010.4760.651
5.3330.5160.04511.4920.00010.4280.605
6.6670.4690.0558.4920.00010.3600.577
Source(s): Authors’ own work

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