Table 1.

Case overview

Case studyCase study ICase study IICase study IIICase study IV
RepresentingMark 0Mark IMark IIMark III
Ranging from1776–18611865–1900∼1880–1901>1901
(Early industrialization)(High industrialization)(Morganization, trusts)
EconomyStationaryCreatively destructiveExclusive, competitiveInclusive
PlayersFamily businesses, artesian entrepreneursEntrepreneurs, exemplified by A. CarnegieBig business, exemplified by the takeover of the Carnegie Steel Corporation by J.P. MorganReformers, trade unions, politicians
Market actorsEstablished firmsEstablished firms, small- and medium-sized organizations; entry of entrepreneurs and new firmsEstablished firms and multi-national companies organized in oligopoly or monopolyEstablished firms, multi-national companies, entrepreneurs and new firms, collaborating with society and politics
InnovationExogenous (i.e. war, population growth, climate change, etc.)Entrepreneurs and new firms invent and innovate as well as creatively destruct the oldEndogenous (i.e. innovation provided by internal research and development)Coinnovation and coevolution with society and politics
Driving factorsPrice(s), quantity(Dynamic) entrepreneurs and new firmsPerformance, reputation and adherenceTrust, cooperation and reputation
Source: Own representation – table by authors

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