Table 1. Underlying dimensions... | Emerald Publishing

Table 1.

Underlying dimensions concerning traditional roots

Unveiling traditional roots
Dimensions	Representative quotes
Family legacy	“This Osmica passed down through generations, just like our last name. It saw us growing here, exactly as our parents and grandparents”
	“Our Osmica has always been a family business. From the transition of selling wine to local restaurants to opening the Osmica, our family embodies a shared dedication to our vineyards and the products we create”
	“Our family’s legacy shapes how we run our business. It’s a means for keeping our passion and craftsmanship alive”
	“Our Osmica represents a significant transition from fishing to farming by my great-grandfather. … we, as a family, work together, respecting of our land’s history and the traditional agricultural practices”
Local products	“Each dish uses recipes that have been in our community for centuries, we try to keep our heritage alive”
	“At this Osmica, every dish has a story to tell. These stories come from old traditions and the loving hands that have been perfecting them for decades”
	“From the vine to the table, we’re all about that homemade goodness that brings folks together and keeps them coming back for more”
	“Our dishes recall memories of the Karst region, narrated through the images of our grandparents”
The “know-how” from tradition	“Our wine is the result of age-old techniques unchanged since our ancestors first tilled these lands”
	“All our wines are macerated wines. The Vitovska, Malvasia, and Sauvignon undergo maceration for 2/3 weeks and are then aged for 3 years in Slavonian oak barrels. We strive to reflect our land in our wines, from the mineral quality to the stone, from the iron to the soil, and the influence of the bora wind and the sea”
	“Our traditional methods are a dialogue with history, yielding wines that tell of time’s passage”
Community engagement	“Osmice are spots where stories and laughter blend with our products. It’s a place where people come together, share memories, and enjoy good times along with wine and food”
	“Our Osmica has always been linked to cultural activities. From the very beginning, we’ve hosted book presentations and choirs, making our Osmica stand out and attract attention beyond the local community”
	“We must be careful not to lose the identity from which Osmice were born: the Osmica must be a meeting place for people of all types and social classes, therefore an informal place, and where a product reflecting the local tradition is found”
Architecture and décor	“The idea was to promote our land. After we began producing wine, we thought about building a cellar for the barrels. This year we concluded the cellar’s expansion, as the market has been very good post-COVID. People are more inclined to buy natural, traditional wine, fully reflecting our philosophy”
	“Preserving the rustic nature of our Osmica’s architecture is a way to maintain alive our legacy and the tradition”

Unveiling traditional roots
Dimensions	Representative quotes
Family legacy	“This Osmica passed down through generations, just like our last name. It saw us growing here, exactly as our parents and grandparents”
	“Our Osmica has always been a family business. From the transition of selling wine to local restaurants to opening the Osmica, our family embodies a shared dedication to our vineyards and the products we create”
	“Our family’s legacy shapes how we run our business. It’s a means for keeping our passion and craftsmanship alive”
	“Our Osmica represents a significant transition from fishing to farming by my great-grandfather. … we, as a family, work together, respecting of our land’s history and the traditional agricultural practices”
Local products	“Each dish uses recipes that have been in our community for centuries, we try to keep our heritage alive”
	“At this Osmica, every dish has a story to tell. These stories come from old traditions and the loving hands that have been perfecting them for decades”
	“From the vine to the table, we’re all about that homemade goodness that brings folks together and keeps them coming back for more”
	“Our dishes recall memories of the Karst region, narrated through the images of our grandparents”
The “know-how”from tradition	“Our wine is the result of age-old techniques unchanged since our ancestors first tilled these lands”
	“All our wines are macerated wines. The Vitovska, Malvasia, and Sauvignon undergo maceration for 2/3 weeks and are then aged for 3 years in Slavonian oak barrels. We strive to reflect our land in our wines, from the mineral quality to the stone, from the iron to the soil, and the influence of the bora wind and the sea”
	“Our traditional methods are a dialogue with history, yielding wines that tell of time’s passage”
Community engagement	“Osmice are spots where stories and laughter blend with our products. It’s a place where people come together, share memories, and enjoy good times along with wine and food”
	“Our Osmica has always been linked to cultural activities. From the very beginning, we’ve hosted book presentations and choirs, making our Osmica stand out and attract attention beyond the local community”
	“We must be careful not to lose the identity from which Osmice were born: the Osmica must be a meeting place for people of all types and social classes, therefore an informal place, and where a product reflecting the local tradition is found”
Architecture and décor	“The idea was to promote our land. After we began producing wine, we thought about building a cellar for the barrels. This year we concluded the cellar’s expansion, as the market has been very good post-COVID. People are more inclined to buy natural, traditional wine, fully reflecting our philosophy”
	“Preserving the rustic nature of our Osmica’s architecture is a way to maintain alive our legacy and the tradition”

Source: Table by the authors