Table 2. Dimensions concerning... | Emerald Publishing

Table 2.

Dimensions concerning contemporary challenges

Unveiling contemporary challenges
Dimensions	Representative quotes
Economic shifts	“Until the 1990s, Osmice were considered poor places to eat. However, the culture around eating and food changed, appreciating homemade, genuine products, leading to a significant positive response for Osmice. This change over the last 20 years, and Osmice’ focus on the quality of genuine products, has been the key to making them well-known and appreciated today”
	“The recent economic pressures have forced us to rethink how we manage our resources. It’s a balancing act between maintaining quality and staying financially viable”
	“It is crucial to increase genuine production and have a supportive family behind the business. These activities can be an important economic resource, especially for young people who could consider farming as a career after their studies”
	“The COVID-19 period was traumatic and economically devastating. In 2019, our farmhouse was thriving, open from Thursday to Sunday with three employees plus family members. COVID-19 tested our sector, and only those who managed the situation well survived. The desire of people to go out and gather after the first lockdown had a significant positive impact on our business”
The role of globalization	“Our main consumers are from Italy and Slovenia, followed by the ones from United States and then Japan. We also have consumers in France, England, and Denmark. We’re not looking to expand but want our philosophy understood and the knowledge of our land to spread”
	“We do not rely much on advertising but rather on agents who work as wine distributors for us and other small wineries. Our American agent, with whom we have an excellent relationship, visits us annually to check on production and get a closer look at what we do”
Dynamic consumer preferences	“Our guests from outside the local area mainly come from Veneto and Lower Friuli. For tourists, since we are present on various websites that also collect reviews of our Osmica, they look at the ratings and come to us. We have noticed a growing influx of Slovenian clients from Ljubljana. A reason for this change is due to the fact that the Karst is becoming an important tourist destination, and consequently, Osmice are part of this reality”
	“In these 20 years have made a giant step in the direction of the quality of genuine products and this was, in my opinion, the winning move to make Osmice something very well-known and appreciated today”
	“The younger generation is always curious and excited for something new. We respect our history by blending it with the fresh experiences they crave. This way, we keep our traditions alive while giving them a modern twist that appeals to today’s tastes”
Social and cultural trends	“People are becoming more aware of the importance of sustainable practices. More and more, they care about how things are made and the impact on the environment. This shift toward eco-friendly choices is a sign that we’re all thinking about the future a bit more”
	“People now search for dining experiences. This shift has made us rethink how we present our Osmica to guests. We’re finding new ways to blend modern touches with our traditional roots, making sure every visit is special and unique”
	“Right from the start, we have hosted book presentations and choirs, distinguishing our Osmica and drawing attention beyond the local community. This cultural connotation has garnered interest, particularly among young non-locals, despite initial skepticism from the local community who are deeply rooted in tradition”
	“After the COVID-19 period, we observed a strong desire among people to go out, breathe fresh air, and reconnect, which had a significant positive impact on our business”

Unveiling contemporary challenges
Dimensions	Representative quotes
Economic shifts	“Until the 1990s, Osmice were considered poor places to eat. However, the culture around eating and food changed, appreciating homemade, genuine products, leading to a significant positive response for Osmice. This change over the last 20 years, and Osmice’ focus on the quality of genuine products, has been the key to making them well-known and appreciated today”
	“The recent economic pressures have forced us to rethink how we manage our resources. It’s a balancing act between maintaining quality and staying financially viable”
	“It is crucial to increase genuine production and have a supportive family behind the business. These activities can be an important economic resource, especially for young people who could consider farming as a career after their studies”
	“The COVID-19 period was traumatic and economically devastating. In 2019, our farmhouse was thriving, open from Thursday to Sunday with three employees plus family members. COVID-19 tested our sector, and only those who managed the situation well survived. The desire of people to go out and gather after the first lockdown had a significant positive impact on our business”
The role of globalization	“Our main consumers are from Italy and Slovenia, followed by the ones from United States and then Japan. We also have consumers in France, England, and Denmark. We’re not looking to expand but want our philosophy understood and the knowledge of our land to spread”
	“We do not rely much on advertising but rather on agents who work as wine distributors for us and other small wineries. Our American agent, with whom we have an excellent relationship, visits us annually to check on production and get a closer look at what we do”
Dynamic consumer preferences	“Our guests from outside the local area mainly come from Veneto and Lower Friuli. For tourists, since we are present on various websites that also collect reviews of our Osmica, they look at the ratings and come to us. We have noticed a growing influx of Slovenian clients from Ljubljana. A reason for this change is due to the fact that the Karst is becoming an important tourist destination, and consequently, Osmice are part of this reality”
	“In these 20 years have made a giant step in the direction of the quality of genuine products and this was, in my opinion, the winning move to make Osmice something very well-known and appreciated today”
	“The younger generation is always curious and excited for something new. We respect our history by blending it with the fresh experiences they crave. This way, we keep our traditions alive while giving them a modern twist that appeals to today’s tastes”
Social and cultural trends	“People are becoming more aware of the importance of sustainable practices. More and more, they care about how things are made and the impact on the environment. This shift toward eco-friendly choices is a sign that we’re all thinking about the future a bit more”
	“People now search for dining experiences. This shift has made us rethink how we present our Osmica to guests. We’re finding new ways to blend modern touches with our traditional roots, making sure every visit is special and unique”
	“Right from the start, we have hosted book presentations and choirs, distinguishing our Osmica and drawing attention beyond the local community. This cultural connotation has garnered interest, particularly among young non-locals, despite initial skepticism from the local community who are deeply rooted in tradition”
	“After the COVID-19 period, we observed a strong desire among people to go out, breathe fresh air, and reconnect, which had a significant positive impact on our business”

Source: Table by the authors