Table 3

Emerging unlearning patterns and strategies during SMTFFs transitions

Exemplary quotesFirst order themesSecond order themes
“Everyone told my dad not to split the business 50 / 50… they warned him to keep a share or final say. But we sat down as a family and ultimately decided – we’re entrepreneurs, that means taking risks… If One of us had even 1% more, it creates an imbalance. So, we jumped over our own shadow and did it… ” (Interview 2)Challenging the status quoEmerging unlearning patterns and strategies
“I don’t want to be that family member who sits at the desk until the last day and keeps giving unsolicited advice… I once said at a youth event on succession, ‘If I ever get a golf bag as a gift from my kids, then I’ll know it’s time.’” (Interview 4)
“My dad ran things very authoritatively and patriarchally… he decides everything, and the employees carry it out. My brother and I aimed for a completely different leadership style… a partnership-based style and trusted that our employees knew what they were doing”. (Interview 7)
“As a woman, you really have to prove that you’re not just some ditsy girl with red nails… but that you actually can do what you’re doing. I think that’s just a bit harder for us than it is for a man”. (Interview 8)
“I am not the One who will come and sit in the director’s chair at mid-20s just because I am the daughter. If I come, I want to work my way up”. (Interview 1)
“You don’t have to hold on to every tradition or do everything the way it used to be done. Becoming aware that something was a tradition and realizing, okay, it just doesn’t work that way anymore – now we do it differently”. (Interview 5)Critical reflections
“Because clients pay for what you can do, not just who you are… People think they’ll earn money right away… but we want to support them with a bit of money so they can learn. I think we’ve forgotten how to learn – it’s all about earning now”. (Interview 6)
“When you join as the daughter, you have to prove yourself because many people will say, let’s see how she does… whether she can do it just because she is the daughter or if she really has what it takes. You are closely watched, and my time working elsewhere prepared me for this because there, nothing is given to you”. (Interview 1)
“A handover means handing over – not just installing a young person to continue running the business in the old owner’s vision. If you want it done your way, do it yourself. Either you’re in or you’re out. You can’t hand someone responsibility and expect them to run it exactly the way you did”. (Interview 6)

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