Table 1. Motivators for using SNSs... | Emerald Publishing

Table 1.

Motivators for using SNSs

Motivation	Definition
Entertainment	Analyzes the seeking of gratification such as escape from problems or routines, emotional release, relaxation, enjoyment, passing time, among others
Integration and social interaction	It analyzes aspects related to other people, such as gaining a sense of belonging, connecting with friends, family and society, emotional support, among others
Personal identity	It analyzes factors that have to do with the self. It analyzes aspects such as self-expression and self-presentation, to present to others a specific image of one’s own identity
Information seeking	Analyze everything related to obtaining information to keep up with trends. And benefit through others to make timely decisions
Remuneration	Analyze the expectations of users by obtaining incentives, purchase offers, purchase discounts and benefits related to any personal desires
Empowerment	It analyzes the capacity or the way in which users influence and persuade others

Motivation	Definition
Entertainment	Analyzes the seeking of gratification such as escape from problems or routines, emotional release, relaxation, enjoyment, passing time, among others
Integration and social interaction	It analyzes aspects related to other people, such as gaining a sense of belonging, connecting with friends, family and society, emotional support, among others
Personal identity	It analyzes factors that have to do with the self. It analyzes aspects such as self-expression and self-presentation, to present to others a specific image of one’s own identity
Information seeking	Analyze everything related to obtaining information to keep up with trends. And benefit through others to make timely decisions
Remuneration	Analyze the expectations of users by obtaining incentives, purchase offers, purchase discounts and benefits related to any personal desires
Empowerment	It analyzes the capacity or the way in which users influence and persuade others